Moda Operandi Brooklyn , NY 11201
Posted 3 weeks ago
As our Social Media Manager, you'll become an integral part of the brand marketing team and work with key stakeholders throughout the business to develop and grow our social platforms by creating original content that meets key performance objectives, grows Moda as an authority in all of our categories and drives the sale of our products
Reporting to the Director, PR & Events, the Social Media Manager will help develop and execute our brand communications strategy on social media, collaborate with the Marketing team to execute key partnerships and initiatives, and manage the day-to-day operation of social media (Instagram, TikTok and Pinterest). The Social Media Specialist will also capture and produce original content to grow follower count and engagement rates on all social platforms.
This is a full-time, hybrid position, which is required to be on-site (Industry City Brooklyn) 1+ day per week on Wednesdays.
Primary Responsibilities, include:
Understand our brand identity and maintain a cohesive voice across all platforms
Align with marketing and business goals to launch campaigns that drive growth, impressions and engagement around new product launches, updates, partnerships and content releases
Build, create, galvanize and foster audiences across several emerging platforms through innovative marketing tactics
Bring the Moda brand to life through original, well-researched, and tailored content for emerging social media platforms
Conceptualize, capture, and edit original video content postings for Moda's social media channels-specifically Instagram Reels and TikTok
Develop a robust influencer strategy that engages a wide network for marketing amplification
Execute seasonal gifting and seeding strategies
Consistently research and report against social media trends
Leverage and exercise data to support active and future marketing campaigns
Create compelling and perfectly-timed photo, video and audio assets that educate consumers about our mission and products
Support brand content team on the organic media calendar to plan campaigns and drive brand activity accordingly
Assist with the development, delivery, roll-out and reporting of marketing initiatives that drive engagement and acquisition through organic media
Work cross functionally with our creative and digital marketing teams to drive the brand
Liaise with our creative teams to execute clear and concise marketing briefs
Efficiently work within tight deadlines to write concise, well-polished content with powerful calls-to-action
Expand knowledge of social media, emerging photo, video and audio platforms, marketing trends and best practices
Other duties as assigned including presentations, proofing, assistance on event production, and creative thinking
Qualifications/Ideal Experience:
5+ years of experience in social media and/or digital content creation
A bachelor's degree in Marketing, Communications, Journalism, or related field
Expert level experience creating, posting, and analyzing content performance on social platforms Instagram, TikTok, and Pinterest (required)
Familiarity with Social Media reporting tools Dash Hudson, Hootsuite, or Later
Experience within the luxury fashion or beauty industry (a plus)
Demonstrated ability to execute successful social/digital campaigns
Highly engaged on social networking sites with a passion for digital innovation
Ability to analyze social performance data and summarize strengths and opportunities
Exceptional project and analytical skills with experience in social and digital analytics (e.g. core metrics, google analytics, brand watch and social platform analytics)
Highly organized and able to multitask; maintaining clear and proactive flow of communication and ownership of tasks
Strong communication skills with the ability to build and maintain good relations internally and externally. Eager, positive, and upbeat communication style!
Believes no project is too small to be valuable
Equally enjoy being creative and analytical
Project Management experience
Job Type: Full-time; Hybrid role; NYC based (Brooklyn office space)
Salary: $ 85,000 - 110,000 + Discretionary Bonus & Equity Eligible
Benefits:
Medical, Dental & Vision Insurance Benefits (day1)
401(k) with Company Match
Company Paid Life Insurance Benefit
Voluntary Supplemental Insurance Benefits (STD, LTD, Accident, Critical Illness)
Unlimited Paid Time Off (Exempt & FT)
Tuition Reimbursement
The above statements describe the general nature of work being performed in this role, they are not an exhaustive list of all responsibilities, duties and skills required. Additional responsibilities may be required from time to time. As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, sex, disability, veteran, or other protected status.
For details on how we protect your information when you apply, please see our Applicant and Candidate Privacy Policy.
Moda Operandi is an e-commerce platform transforming the way people discover and shop for designer fashion. Through its innovative mix of commerce and content, Moda allows women to shop for what's new and what's next in designer fashion from the world's leading emerging designers and luxury brands. Founded in 2010, Moda Operandi's mission is to make it easy for designers to grow their businesses and consumers to realize their personal style. Today, Moda's platform carries more than 1,000 brands and designers across fashion, fine jewelry and home, shipping to customers around the world.
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Moda Operandi