Energysage Inc. Boston , MA 02298
Posted 2 weeks ago
Social Media Manager
The Social Media Manager at EnergySage is the individual contributor responsible for executing social media efforts across channels, including driving the social editorial calendar, fostering community management, analyzing and optimzing social performance, supporting brand influencer partnerships and employee advocacy programs, as well as contributing to integrated marketing and PR campaigns.
What You'll Do:
Reporting to the Head of Brand and Communications, you will execute and contribute to EnergySage's social media strategy and content, increasing awareness and perception of as well as business impact for the EnergySage brand among consumers, businesses, partners, and the clean energy industry at large.
Social media strategy
Support the creation of a comprehensive social media strategy to increase brand awareness and engagement and drive business impact
Develop and maintain a social media content calendar across channels that aligns with broader content strategy, PR and marketing campaigns, business initiatives, key events, seasonality of the industry, as well as culture and current events
Social media content creation
Develop social-first content, including text, short-form video, and graphics, for all social channels
Partner with Design to create and scale content creation
Craft and schedule posts across channels
Community management
Create strategy for community management across the various channels, including the development of a social response matrix and proactive approach
Engage with the online community, respond to comments, and manage online reputation
Develop ways of working across the organization for areas of overlap including insights, customer service, and tech/product issues
Identify opportunities to leverage user-generated content and encourage community participation in collaboration with Lifecycle
Advocacy & Partnerships
Support the operations of an expanded brand partnerships and influencer program
Liaise with partner teams for cross-sharing opportunities
Grow adoption of employee and executive advocacy program
Analytics & Platforms
Analyze social media performance on set cadences
Adhere to marketing best practices including campaign tracking
Serve as the go-to contact for social media management tool Sprout and access to native channels
Stay up to date with the latest trends, functionality, and seasonal opportunities across the social landscape
What We Look For
5+ years experience managing social media platforms for a brand or organization, ideally B2C
A self-starter who's comfortable operating in a fast-paced environment, balancing multiple projects, and managing ambiguity
Media- and culture-savvy, knowing the best way to deliver the best idea at the right time
Intimate knowledge of in-app creator tools across social platforms and proficient in video editing software
Excellent written and verbal communication skills
Strong storytelling ability to synthesize complex subjects and brand priorities into easy-to-understand creative, social-first content
Analytical mindset with the ability to interpret metrics to inform social optimization strategies
Highly collaborative and can work effectively with cross-functional teams and external partners
Strong organizational and project management skills
Understanding of related marketing principles and best practices, including PR, SEO, paid social, and content distribution strategies
Hands-on experience with a social media management tool, Sprout is a plus
Previous experience in the renewable energy or sustainability industry is a plus
Bachelor's Degree in marketing or communications or equivalent experience
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Energysage Inc.