Social Media Manager - Chicago Based

Job Description

Informa Connect is looking for an energetic, creative and performance-orientated Social Media Manager to execute and optimize our organic social media platforms for the Foodservice exhibitions portfolio. If you are a self-starter, content-driven and able to work interchangeably across different social channels, this is the job for you.

The Social Media Manager, in alignment with our Marketing, Sales, and Brand Directors, will be responsible for writing, developing and deploying organic social media marketing campaigns to increase awareness, engagement and growth for the brand's digital and event portfolios.

The Social Media Manager will be responsible for the execution of social media campaigns that drive audience engagement, acquisition and retention for the Foodservice Exhibitions portfolio, inclusive of the National Restaurant Association Show.

The ideal candidate keeps a finger on the pulse of the latest social media platform capabilities and trends, can balance analytical discipline with an 'always-be-testing' creative mindset, and works seamlessly with the wider marketing, sales and product community to ensure all activities are strategically aligned and on brand. This position is highly visible across brands and within marketing and reports into Sr. Director of Marketing.

Social Media and Community Strategy & Execution (75%):

• In alignment with Marketing and Brand Directors, strategize social media content and engagement plans leveraging organic social activities, influencers, and content/blog posting that align to each major brand's unique business objectives Leverage speakers, sponsors and fans for brand and community amplification

• Manage and execute all social posting, tagging, resharing and engagement across platforms and brands for the Exhibitions portfolio

• Create and manage social media calendars aligned with business goals, objectives and KPIs

• Own all brand social media accounts and social listening/distribution apps including Sprout Social

• Event Travel and Live coverage: cover live/virtual events on social media from on-site or remote, including account monitoring for customer issues/questions.

• Serve as a source of inspiration and creativity to support team members and exceed our social media growth goals

Content Marketing & Production (15%):

• Partner closely with Marketing and Brand leaders to repurpose editorial or marketing content into multi-format social media assets such as video, infographics, GIFs, etc using in-house design team and self-serve tools such as Canva

• Experience with content development and production process, including creative, copywriting, digital tracking, CTAs, post scheduling

• Display an in-depth knowledge of SEO, keyword research and Google Analytics and how that correlates with social media posting algorithms

Social Media Metrics and Reporting (10%):

• Establish and monitor social media growth and engagement targets for each brand and provide monthly reports to key stakeholders

• Establish targets for content assets - lead generation, brand awareness, engagement - and report progress and ROI

The pay range for this position is 55,250 - 67,500 depending on experience

This posting will automatically expire on 5/2/2024