Social Media Manager

Blackhawk Network, Inc. Pleasanton , CA 94588

Posted 2 weeks ago

About Blackhawk Network

Blackhawk Network Holdings, Inc. is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and rewards programs in retail, ecommerce, financial services and mobile wallets. Blackhawk's Hawk Commerce division offers technology solutions to businesses and direct to consumers. The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incent and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif., Blackhawk operates in 26 countries. For more information, please visit blackhawknetwork.com, cashstar.com, hawkcommerce.com, hawkincentives.com or our product websites GiftCards.com, giftcardmall.com, GiftCardLab.com and OmniCard.com.

Overview

Blackhawk Network is looking for an experienced Social Media Manager to oversee the company's key social media accounts for its US B2B brands. Reporting to the Corporate Communications lead, and working closely with Blackhawk's corporate marketing team and agency partners, the Social Media Manager will be responsible for driving the development and execution of Blackhawk's social media strategy, and supporting growth and engagement across Blackhawk's social media accounts.

The ideal candidate will be able to create fresh and compelling posts, professional-looking graphics and original video content, and communicate on behalf of Blackhawk's brands in creative, engaging and on-brand way. The ideal candidate for this role thrives in fast-paced, entrepreneurial and cross-functional environments. Excellent time management skills are a must, along with the ability to effectively prioritize multiple deliverables and aggressive deadlines.

With Blackhawk's large combined reach with a variety of audiences and purposes for each of its social media channels, this role is perfect for someone who wants to grow their career by leading company efforts to increase both followership and engagement for Blackhawk and its respective business units.

Responsibilities

  • Design and implement social media strategy to align with marketing and organizational goals

  • Develop brand personality for each of Blackhawk's key social media channels

  • Set specific objectives, analyze key social media metrics and report on ROI

  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

  • Lead internal brand ambassador program to encourage Blackhawk's employee audience to engage with company social media content

  • Collaborate cross-functionally to ensure brand consistency. This may also include working with business units outside of corporate marketing as well as agency partners to amplify lead gen, sales enablement and communications campaigns on social media

  • Monitor customer reviews, communicate with followers, and respond to inbound customer queries in a timely and professional manner

  • Oversee social media accounts' design and adherence to best practices (e.g. creative and properly-sized Facebook timeline cover, profile pictures, blog layout, social images)

  • Suggest and implement new features and campaigns to develop brand awareness, like promotions and contests

  • Stay up-to-date with technologies and trends in social media, design tools and applications and implement when appropriate

  • Oversee and maintain the organization's social media policy, and ensure internal compliance as needed

  • Support the Corporate Communications lead in developing and gathering content for Blackhawk's internal employee newsletter

  • Provide the Corporate Communications lead with support on public relations and communications projects as needed

Qualifications

  • 35 years relevant work experience, with prior experience specifically in a Social Media Manager role required

  • Experience in utilizing Sprout Social

  • Excellent copywriting skills

  • Ability to develop basic creative content (text, image and video)

  • Knowledge of SEO, keyword research, and Google Analytics, Salesforce, Marketo and other methods of measuring ROI

  • Familiarity with web design

  • Excellent communication and multi-tasking skills

  • Excellent time management skills and comfortable balancing internal meetings with approaching deadlines

  • Able to explain complex social media data in an understandable way and communicate ROI for business reporting

  • Able to independently identify social media content from multiple stakeholders and sources and develop and manage a multi-brand social media calendar

  • Comfortable working independently in a fast-paced environment, with little supervision

  • Comfortable working as part of a team spread across multiple geographic locations/time zones

  • Strong problem-solving and critical thinking skills

  • Knowledge of Facebook, Twitter and LinkedIn advertising platforms are required

  • BS in Marketing or relevant field

#LI-KA1

#GLDR


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Social Media Manager

Blackhawk Network, Inc.