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Social Media Lead

Expired Job

Connections Academy Columbia , MD 21044

Posted 2 months ago

Company Summary:

Connections Education, now a part of Pearson Online & Blended Learning, is a leading, fully-accredited provider of high-quality, highly accountable virtual education solutions for students in grades K12. We serve families and schools with a variety of digital learning and online school solutions including Connections Academy and International Connections Academy. Recognized for its outstanding curriculum, high-quality teachers and leadership, Connections Academy is committed to expanding quality education through technology, and helping students achieve both academic and personal success.

We're committed to a world that's always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technologyand each other to surpass these boundarieswe create seeds of learning that become the catalyst for the world's innovations, personal and global, large and small. We're proud to have been named a "Top Workplace" by the Baltimore Sun for three consecutive years and a "Best Place to Work" by Baltimore magazine.

Position Summary:

Working from our office in Columbia, MD, the person in this role will focus on enhancing our brand and building strong online communities through our various social media platforms. The Social Media Lead will be responsible for developing and managing organic social media content that is designed to engage users and create an interactive relationship between interested families and Connections Academy schools. This role is responsible for managing the Connections Academy brand social media properties, as well as the individual properties for our 37 schools. The successful candidate will also be required to collect and analyze social media data to optimize our content and develop more effective campaigns.

Primary Responsibilities:

  • Build and execute organic social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

  • Work closely with the paid social media marketing team to develop highly optimized, engaging and relevant social media campaigns that address our target audiences' core motivations and helps to achieve our strategic goals

  • Focus on developing content that elevates not just our brand and our individual schools, but the virtual school category as well

  • Optimize company pages within each platform to increase the visibility of company's social content

  • Create editorial content calendars and syndication schedules; look for opportunities to leverage existing content

  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

  • Support social team members in moderation of user-generated content in line with the moderation policy for each community

  • Cooperate with PR team to leverage Connections Academy alumni and education influencers in the development of social media content that supports our editorial calendar

  • Identify and coordinate outreach to families for PR and/or social campaigns

  • Collaborate with other departments (program managers, enrollment, state relations) to manage reputation, identify key players and coordinate actions

  • Monitor opportunities for online advocacy and reputation building; manage responses to 3rd party review sites; implement a proactive process for capturing happy, loyal parent online reviews

  • Demonstrate knowledge of current news and social landscape and develop quarterly reports on emerging social media trends and long-term needs of the brand's social media strategy to help guide future content development and investment

  • Assist with creation of compelling press releases, pitches, posts, polls, quizzes and more as needed

  • Support PR team to craft and issue company-wide responses to various audiences when unplanned and immediate issues arise. This may include creating and executing plans to solve incidents through paid, earned, and/or owned marketing channels

  • Manage budget for syndication and boosting organic posts

  • Complete administrative activities in support of the position within established deadlines; and other duties as assigned

Pearson Online & Blended Learning is focused on providing a flexible work environment to its employees, including the ability to work from home on a regular basis in most positions. We believe that flexibility in work/life balance is a critical part of our culture and employee satisfaction, and we are proud to provide our employees the ability to work from anywhere, anytime. In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to the privacy of records, technology standards, equipment standards and expectations.

The following equipment will be provided to you by the company as a full-time employee:

Laptop and phone

Headset

The following equipment will need to be provided by you, as the employee, when working from home:
2nd monitor (required)

Mouse (required)

Keyboard (required)

Requirements

Requirements:

  • Bachelor's degree

  • 5+ years of experience in marketing or related field, with 3+ years experience in social media, specifically Facebook

  • Previous PR experience a plus

  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

  • Demonstrable social analytics tools knowledge; ability to explain complex social media data in an understandable way

  • Strong problem solving skills

  • Knowledge of Facebook, Twitter & Instagram's advertising platforms required

  • Demonstrated ability to juggle numerous projects and meet deadlines

  • Goal-oriented self-starter with strong desire to innovate

  • Customer-centric; ability to engage and develop relationships with followers

  • Attention to detail

  • Team player

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ul)" id="OurSiteHeader">Our Site

  • What Is Connections Academy?

  • Curriculum

  • Success

  • Find Out More

  • Enroll

ul)" id="ConnectionsAcademyHeader">Connections Academy

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ul)" id="OtherOfferingsHeader">Other Offerings

  • International Connections Academy

  • Nexus Academy

  • Connections Learning

Social

Connections Academy Blog
10960 Grantchester Way, 3rd Floor

Columbia, MD 21044
1-800-382-6010

Connections Academy is a division of Connections Education LLC, which is accredited by AdvancED.

Read About Our Accreditation

Privacy PolicyTerms of UseNondiscrimination PolicyAccessibility Connections Education LLC. All rights reserved.


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The Social Media Lead will be responsible for developing and managing organic social media content that is designed to engage users and create an interactive relationship between interested families and Connections Academy schools. This role is responsible for managing the Connections Academy brand social media properties, as well as the individual properties for our 37 schools. The successful candidate will also be required to collect and analyze social media data to optimize our content and develop more effective campaigns. Primary Responsibilities: Build and execute organic social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification * Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action Work closely with the paid social media marketing team to develop highly optimized, engaging and relevant social media campaigns that address our target audiences' core motivations and helps to achieve our strategic goals * Focus on developing content that elevates not just our brand and our individual schools, but the virtual school category as well * Optimize company pages within each platform to increase the visibility of company's social content * Create editorial content calendars and syndication schedules; look for opportunities to leverage existing content * Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information * Support social team members in moderation of user-generated content in line with the moderation policy for each community * Cooperate with PR team to leverage Connections Academy alumni and education influencers in the development of social media content that supports our editorial calendar * Identify and coordinate outreach to families for PR and/or social campaigns * Collaborate with other departments (program managers, enrollment, state relations) to manage reputation, identify key players and coordinate actions * Monitor opportunities for online advocacy and reputation building; manage responses to 3rd party review sites; implement a proactive process for capturing happy, loyal parent online reviews * Demonstrate knowledge of current news and social landscape and develop quarterly reports on emerging social media trends and long-term needs of the brand's social media strategy to help guide future content development and investment * Assist with creation of compelling press releases, pitches, posts, polls, quizzes and more as needed * Support PR team to craft and issue company-wide responses to various audiences when unplanned and immediate issues arise. This may include creating and executing plans to solve incidents through paid, earned, and/or owned marketing channels * Manage budget for syndication and boosting organic posts * Complete administrative activities in support of the position within established deadlines; and other duties as assigned Pearson Online & Blended Learning is focused on providing a flexible work environment to its employees, including the ability to work from home on a regular basis in most positions. We believe that flexibility in work/life balance is a critical part of our culture and employee satisfaction, and we are proud to provide our employees the ability to work from anywhere, anytime. In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to the privacy of records, technology standards, equipment standards and expectations. Qualifications Requirements: Bachelor's degree 5 years of experience in marketing or related field, with 3 years experience in social media, specifically Facebook * Previous PR experience a plus * Excellent consulting, writing, editing (photo/video/text), presentation and communication skills * Demonstrable social analytics tools knowledge; ability to explain complex social media data in an understandable way Strong problem solving skills Knowledge of Facebook, Twitter & Instagram's advertising platforms required Demonstrated ability to juggle numerous projects and meet deadlines Goal-oriented self-starter with strong desire to innovate Customer-centric; ability to engage and develop relationships with followers Attention to detail Team player #LI-DL Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply. Primary Location: US-MD-Columbia Work Locations: US-MD-Columbia-Grantchester Merriweather 10960 Grantchester Way Two Merriweather Columbia 21044 Job: Marketing Organization: North America Connections Employee Status: Regular Employee Job Type: Standard Shift: Day Job Job Posting: Oct 1, 2018 Job Unposting: Ongoing Schedule: Full-time Regular Req ID: 1813464 Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply. Pearson Columbia MD

Social Media Lead

Expired Job

Connections Academy