Social Media Coordinator

Job Posting Title

Social Media Coordinator

Agency

345 DEPARTMENT OF TRANSPORTATION

Supervisory Organization

Media & Public Relations

Job Posting End Date (Continuous if Blank)

July 11, 2024

Note: Applications will be accepted until 11:59 PM on the day prior to the posting end date above.

Estimated Appointment End Date (Continuous if Blank)

Full/Part-Time

Full time

Job Type

Regular

Compensation

$57,600

Job Description

This position is located at ODOT's Central office in the Strategic Communications Division.

Address: 200 NE 21st St, Oklahoma City, OK 73105

Working Status: In-Person

About This Position

This is a Social Media Coordinator position which functions as part of the Strategic Communications team for the Transportation Cabinet which includes the Oklahoma Dept. of Transportation and Oklahoma Turnpike Authority. The position must have a deep understanding of social media platforms, social media advertising and targeting, and digital analytics. Responsibilities include:

• Develop and refine social media strategies for the transportation cabinet across multiple social platforms including, but not limited to: Twitter, Facebook, Instagram, LinkedIn, etc.

• Develop platform-specific content and editorial calendars

• Regularly monitor conversations on channels and appropriately respond to comments in a timely manner that is representative of the brand's voice

• Represent the cabinet online amongst community stakeholders, partners and influencers

• Review and pull insights from analytics and make recommendations on improving social media strategy, results and engagement

• Develop and implement frequent reporting process for all digital channels

• Develop and manage social advertising campaigns

Strong writing and problem-solving skills are required along with sound judgment, critical thinking, high-level organizational skills and high-caliber professionalism.

Preference will be given to the candidate who has the ability to thrive in a team-driven atmosphere and has a keen understanding of social trends and digital best practices and a commitment to staying current with industry technology and trends. Transportation knowledge is a plus.

Basic Purpose

Positions in this job family are responsible for researching, writing and editing various materials for media, and presenting information for a state agency.

Typical Functions

• Establishes, develops and maintains contact with media, professional and civic organizations and other special interest groups to promote agency programs.

• Prepares, edits, coordinates and distributes news releases.

• Prepares speeches, agency newsletters, brochures, web pages, broadcast scripts and other agency informational releases; coordinates major public relations or advertising campaigns for the agency.

• Develops special educational and promotional materials for presentation at exhibits, fairs, festivals, conferences and schools; conducts tours of agency.

• Represents agency at civic and professional groups.

• Instructs, trains and may supervise the activities of others.

• Serves as photographer for an agency.

• Serves as project leader for special PR projects of an agency.

Level Descriptor

This is the specialist level where incumbents are responsible for serving as a project manager or for performing advanced specialized duties such as consulting, desktop publishing, editing internal publications, or training.

Education and Experience

Education and Experience requirements at this level consist of a bachelor's degree in journalism, communication, marketing, English or a related field plus one year of experience in writing and editing, radio and/or television, public relations or serving as a public information officer; or an equivalent combination of education and experience and one year of experience in writing and editing, radio and/or television, public relations or serving as a public information officer.

Knowledge, Skills, Abilities and Competencies

Knowledge, Skills and Abilities required at this level include advanced knowledge of English usage, including grammar and composition; of public relations principles and techniques; of accepted styles for materials released to various media; of media sources and their capabilities; of visual graphics and video techniques; of agency's objectives; of editing techniques and procedures; of graphic terminology and techniques; and of training principles and practices. Ability is required to write and edit; to gather and organize pertinent data; to uphold and practice public relations principles and codes of ethics; to deliver informational presentations; to establish and maintain effective working relationships with others; and to communicate effectively, both orally and in writing.

Equal Opportunity Employment

The State of Oklahoma is an equal opportunity employer and does not discriminate on the basis of genetic information, race, religion, color, sex, age, national origin, or disability.

Current active State of Oklahoma employees must apply for open positions internally through the Workday Jobs Hub.