Social Media Coordinator

Growhealthy West Palm Beach , FL 33401

Posted 1 week ago

Overview

Do you have what it takes to be a part of an industry leading cannabis company? We are GrowHealthy a company dedicated to delivering the best products and services possible to the patients of Florida. GrowHealthy is a high-growth business asset of iAnthus Capital Management. We are positioned to become one of Floridas largest and most trusted medical marijuana companies. Working hand-in-hand with state and local governments, the GrowHealthy brand features company-grown, tested, safe, and effective medical marijuana products

GrowHealthy is a looking for a Social Media Coordinator. This position requires a strong understanding of the importance of community engagement, along with an awareness of the social, political and economic challenges facing the cannabis industry. The ideal candidate must be a tech-savvy professional, experienced in social media, PR and promotional events. The individual must possess exceptional oral and written communication skills and is able to develop engaging content. You should be a people person with great customer service skills and the ability to moderate online and offline conversations with our community. Join a quickly-growing team of motivated professionals in a position that offers potential career growth. This Social Media Coordinator opportunity will be located in West Palm Beach, Florida and will be a long-term fulltime position.

Key Responsibilities

  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Set up and optimize company pages within each platform to increase the visibility of companys social content
  • Moderate all user-generated content in line with the moderation policy for each community
  • Create editorial calendars and schedules
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
  • Set and implement social media and communication campaigns to align with strategies
  • Respond to comments and customer queries in a timely manner
  • Monitor and report on feedback and online reviews
  • Organize and participate in events to build community and boost brand awareness
  • Coordinate with Marketing, PR and Communications teams to ensure brand consistency
  • Build relationships with customers, potential customers, industry professionals and journalists
  • Stay up-to-date with digital technology trends Education

Requirements

Requirements

  • 3-5 Years experience required
  • Fluent in Adobe Suite
  • BS in Communications, Marketing, Business, New Media or Public Relations Experience/Skills
  • Proven working experience in social media marketing or as a digital media specialist
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills Demonstrable social networking experience and social analytics tools knowledge Adequate knowledge of web design, web development and SEO
  • Knowledge of online marketing and good understanding of major marketing channels
  • Positive attitude, detail and customer oriented with good multitasking and organizational ability
  • Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)
  • Hands on experience with social media management for brands
  • Ability to interpret website traffic and online customer engagement metrics
  • Knowledge of online marketing and marketing channels
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Social Media Coordinator

Growhealthy