Social Media Coordinator

Overview

Works closely with the Communications team to coordinate daily activities associated with social media, public relations, and other communications-related activities for the Columbus Zoo Family of Parks.

Responsibilities

• Maintains the Columbus Zoo and Aquarium's social media accounts in addition to the social media accounts for Zoombezi Bay, The Wilds and Safari Golf Club.

• Writes content and schedules posts for all social media accounts including Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat, TikTok and others.

• Increases and monitors social media presence on platforms such as Twitter, Facebook, YouTube, Pinterest, Instagram, and others. Also provides analytics.

• Works with the Communications Supervisor and/or Director of Communications on implementing Facebook Live opportunities.

• Use social listening/monitor social media through Sprout Social to engage and respond to fans and potential guests.

• Produce weekly and monthly social media reports, as well as provide social media analytics to department teams.

• Assists with the production of strategic communications, including developing social media plans to support our organization's initiatives including but not limited to events, partnership promotions, philanthropy, hiring, and animal-related updates.

• Provides additional editing support for communications including but not limited to press releases, the Beastly Banner, Beastly Bytes, and other eblasts.

• Assists with media relations and various public relations projects, including escorting media onsite as necessary.

• Assists Communications Manager with responding to blogger requests.

• Organize and maintain the Community Relations/Communications All Share and Shared drives (including those created by past employees) to create folders based on specific topics for the team's easy access (i.e. social media, media relations, etc.).

• Interfaces with internal staff and external guests, vendors, media, and donors.

• Assists in maintaining media coverage archive and contact lists.

• Ensure budgetary guidelines are followed and all expenditures are approved and are in accordance with the department budget.

• Provides excellent customer service and performs general administrative and office duties as required.

• Constantly strives to further the mission of the organization and avidly supports the Columbus Zoo Family of Parks.

• Implements sustainable practices in daily tasks whenever possible.

• Functions as a strong team member and performs other duties as assigned.

Qualifications

• High school diploma or equivalent required.

• Bachelor's degree in marketing, communications or related field required.

• 1-3 years of related experience required.

• Graphic design experience desired.

• Proficiency in social media management software on MAC or PC required.

• Photography experience preferred but not required.

• Position requires courteous and professional interpersonal skills.

• Must possess the ability to research and communicate information effectively and accurately.

• Must demonstrate strong organizational skills and the ability to identify and solve problems and to plan, implement, and work on multiple projects at once required.

• Must possess strong skills in writing, editing, and proofreading.

• Ability to identify cost-effective and conservation-minded strategies required.

• Ability to positively relate to the media required.

• Must be proficient in maintaining media lists and databases for the Columbus Zoo and its entities.

• Ability to travel to The Wilds as necessary.

• Ability to communicate well both verbally and in writing required.

• Ability to work a flexible schedule including evenings, weekends and holidays required.

• Ability to plan and organize work in an efficient and cost-effective manner and without direct supervision required.

• Ability to provide excellent guest service by interacting with guests positively and upholding the Make it G.R.E.A.T. standards required.

• Ability to develop and maintain cooperative working relationships with all Zoo team members and contacts regarding company business required.

• Ability to adhere to standard operating procedures including but not limited to safety protocols required.

• Proof of negative TB screening prior to placement and annually thereafter required.

• Possession of a valid state issued motor vehicle operator's license and a good driving record required.

• Ability to adhere to the Columbus Zoo Family of Park's drug-free workplace policy including but not limited to pre-employment, random, post-accident, reasonable suspicion, and follow-up treatment required.

• Ability to successfully complete a criminal history background check annually required.