Social Media & Content Marketing Analyst

Salesforce.Com, Inc. San Francisco , CA 94118

Posted 2 months ago

Job CategoryMarketing

Job Details

Social Media & Content Marketing Analyst

San Francisco, CA

This role sits on the Demand Generation team, a group of inspiring, high-performing individuals that are focused on driving demand for our fast-growing business. We are looking for a creative storyteller to fuel the awareness of our brand and increase demand for our business.

As a content marketer, you will be responsible for building and executing on content strategies to support broader business initiatives, as well as implementing and developing multiple content programs to support our integrated marketing campaigns. You must be effective in building and maintaining cross-functional partnerships and relationships with marketing leadership, the Office of CTO, Sales, and Customer Success teams. The ideal candidate is also a strong wordsmith and team-player who is confident in their craft, extremely organized, and open to feedback.

  • Create content to drive awareness and demand. Content includes eBooks, whitepapers, reports, webinars, videos, infographics, blogs, and more

  • Write SEO-friendly articles to help improve search engine ranking

  • Author and edit MuleSoft blogs as well as manage internal and external community contributions to the blog

  • Partner with other teams including the Product Marketing, Public Relations, Sales, Field Marketing, and Creative teams to scale the production, distribution, and reach of our large scale content programs

  • Monitor MuleSoft's social channels including LinkedIn, Google+, Twitter, Facebook, YouTube, and Instagram, and create engaging content that helps amplify our brand

  • Evangelize employee social sharing to enable MuleSoft and Salesforce employees to be active on social media and promote our brand

  • Track content performance against goals to determine how to optimize future content roadmaps

What you'll achieve:
3 months:

  • Learn about our products, solutions, and services

  • Get certified in our messaging framework

  • Review and get certified in our Digital Marketing Playbook

  • Come up to speed with how we manage our blog and social media channels
    12 months:

  • Maintain and build on the editorial and campaign calendar

  • Understand and enhance MuleSoft's PESO (paid, earned, shared, owned

media) strategy

  • Execute and enhance organic traffic generation campaigns

  • Perform quarterly content audits Update existing assets with new messaging to drive engagement

What you'll need to be successful:

  • Bachelor's degree in Journalism, English, Marketing, Philosophy, Economics, Science, or relevant experience

  • 2-3 years of work experience

  • Strong experience in writing, research, fieldwork, and interview skills

  • Experience with and passion for technical topics

  • Experience creating content for different personas and scaling content programs

  • Project management skills to manage editorial schedules and deadlines

  • Ability to prioritize and manage various projects based on changing business requirements

  • Proficiency of SEO, social, and digital marketing tactics

  • Knowledge in HTML, CSS, Marketo, Google Analytics, Wrike

  • Demonstrated skills in collaboration, innovation, problem solving, and synthesizing data

Posting Statement

Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.


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Social Media & Content Marketing Analyst

Salesforce.Com, Inc.