Social Media & Content Marketing Analyst
San Francisco, CA
This role sits on the Demand Generation team, a group of inspiring, high-performing individuals that are focused on driving demand for our fast-growing business. We are looking for a creative storyteller to fuel the awareness of our brand and increase demand for our business.
As a content marketer, you will be responsible for building and executing on content strategies to support broader business initiatives, as well as implementing and developing multiple content programs to support our integrated marketing campaigns. You must be effective in building and maintaining cross-functional partnerships and relationships with marketing leadership, the Office of CTO, Sales, and Customer Success teams. The ideal candidate is also a strong wordsmith and team-player who is confident in their craft, extremely organized, and open to feedback.
Create content to drive awareness and demand. Content includes eBooks, whitepapers, reports, webinars, videos, infographics, blogs, and more
Write SEO-friendly articles to help improve search engine ranking
Author and edit MuleSoft blogs as well as manage internal and external community contributions to the blog
Partner with other teams including the Product Marketing, Public Relations, Sales, Field Marketing, and Creative teams to scale the production, distribution, and reach of our large scale content programs
Monitor MuleSoft's social channels including LinkedIn, Google+, Twitter, Facebook, YouTube, and Instagram, and create engaging content that helps amplify our brand
Evangelize employee social sharing to enable MuleSoft and Salesforce employees to be active on social media and promote our brand
Track content performance against goals to determine how to optimize future content roadmaps
What you'll achieve:
Learn about our products, solutions, and services
Get certified in our messaging framework
Review and get certified in our Digital Marketing Playbook
Come up to speed with how we manage our blog and social media channels
Maintain and build on the editorial and campaign calendar
Understand and enhance MuleSoft's PESO (paid, earned, shared, owned
Execute and enhance organic traffic generation campaigns
Perform quarterly content audits Update existing assets with new messaging to drive engagement
What you'll need to be successful:
Bachelor's degree in Journalism, English, Marketing, Philosophy, Economics, Science, or relevant experience
2-3 years of work experience
Strong experience in writing, research, fieldwork, and interview skills
Experience with and passion for technical topics
Experience creating content for different personas and scaling content programs
Project management skills to manage editorial schedules and deadlines
Ability to prioritize and manage various projects based on changing business requirements
Proficiency of SEO, social, and digital marketing tactics
Knowledge in HTML, CSS, Marketo, Google Analytics, Wrike
Demonstrated skills in collaboration, innovation, problem solving, and synthesizing data
Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.