Aspen Skiing Company is looking for a creative, collaborative and driven team member to grow an already strong brand presence. This person should be passionate about our community, skiing and snowboarding and all things social media.
The Social Media Assistant Manager brings to life the Aspen Snowmass brand to share our mountains, core values, mission and way of life in the Roaring Fork Valley with a goal of inspiring people to visit our unique mountain destination. As the voice of Aspen Snowmass across our social media channels, this role will help drive channel strategies in alignment with overarching brand, marketing and digital strategies and goals. As part of the Marketing Department, this position reports to the Digital Marketing Manager and works closely across the Marketing Department with content and creative teams, PR, brand and digital teams.
Essential Job Functions
Daily management of all aspects of Aspen Snowmass' social media accounts. Including timely posting, moderating, engaging and providing customer service on these platforms as well as developing strategy and marketing plans. Social accounts include: Facebook, Instagram, Twitter and TripAdvisor
Live, breathe and own social media (personally and professionally)
Contribute to and collaborate on all aspects of social media content creation from creative brainstorm to production and bring it all to life across our platforms
Create, curate and share content that aligns with overarching content strategy, messaging, marketing plan and brand voice
Build meaningful connections with our target audiences, increasing social engagement and following
Develop social media editorial calendar and publishing schedule
Shoot photos and videos for social media, create graphics, curate photo and video content as needed
Monitor and report on Google Analytics and social insights through Meltwater and social tools
Write copy for both organic and paid social media posts
Work with photographers and videographers to get timely content and collaborate with internal departments to represent their needs and initiatives
Work closely with content and creative teams to align on content strategy and tactics
Work with digital team in optimizing and improving the customer journey in support of digital roadmap
Work with PR team on influencer program and newsworthy announcements
Create Facebook ads as needed; collaborate with media agency on paid social media strategy, tactics, implementation and optimizations
Continually stay up-to-date on best practices, platform updates and changes, algorithms and what's next on the social media horizon
Research/follow competitors and brands that are active in social and lead weekly discussions about competitive landscape
Assist in creation of and take lead on implementing new customer acquisition strategies through social media
Assist in managing social media budget
Other duties and responsibilities as assigned
To perform the job successfully, an individual should demonstrate the following competencies:
Bachelor's degree in business, marketing or related field required
2-4 years of experience in the field of marketing and social media required
Experience managing social media for an organization and/or business required
Experience working with Microsoft Office Word, PowerPoint, Excel required
Proofing/copywriting experience required
Knowledge of Adobe Creative Suite required
Experience working in social media management platforms required
Experience with Facebook Ads Manager and/or Facebook Business Manager
Experience with photography and video editing preferred
Resort experience preferred
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is occasionally exposed to outdoor weather conditions. The noise level in the work environment is usually quiet.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include Close vision, Distance vision, Depth perception and Ability to adjust focus. While performing the duties of this Job, the employee is regularly required to sit. The employee is frequently required to talk or hear. The employee is occasionally required to stand; use hands to finger, handle, or feel and reach with hands and arms.
A physical assessment (Work Ready) is required for certain positions.
Skiing or Snowboarding is required for certain positions.
Aspen Skiing Company, L.L.C.