Social Media And Digital Media Buyer/Planner

DDB Saint Louis , MO 63150

Posted 6 months ago

Key Responsibilities:

  • Develop and implement all aspects of social media planning and buying including strategy, target analysis, ad setup, content calendar, monitoring and reporting

  • Craft digital media strategies to maximize client investment

  • Monitor and evaluate campaign performance analytics based on client goals and targets

  • Develop effective target profiles

  • Explore media alternatives and be creative in recommending media solutions

  • Manage budget allocations to deliver most efficient results

  • Design and create reporting dashboard

  • Assist with account reconciliation and reporting

  • Occasional ad trafficking

Position Requirements:

  • 2+ years experience in an interactive/digital/online media agency

  • Thorough, hands on knowledge of programmatic media

  • Experience with with online video campaigns and accounts that focus on ROI is a strong plus

  • Solid project management skills with a proven track record of successfully developing projects from start to completion

  • Critical eye for detail

  • Passion for data analysis and market research

  • Proficiency with Microsoft Excel, Powerpoint and Word

  • Facebook certified a plus

  • Google Adwords certified a plus

  • Google Analytics certified a plus

  • Excellent communication skills written, oral, presentation

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Social Media And Digital Media Buyer/Planner

DDB