Social Media And Digital Content Manager

Position Classification Title University Program Associate FLSA Non-Exempt Position Class 10300

Position Overview

Position Summary

The Department of Housing and Residence Life at Winston-Salem State University is accepting applications for our Social Media and Digital Content Manager position.

The primary purpose of the Digital Content Manager is to develop and manage engaging, timely, and accurate content for the digital platforms of Winston-Salem State University's (WSSU) Department of Housing and Residence Life, including the WSSU Housing and Residence Life website, social media accounts and printed digital designs. This role involves close collaboration with the campus partners, enhancing awareness of the services and programs provided by Housing and Residence Life. The Digital Content Manager is expected to stay current with emerging digital trends and offer strategic recommendations to the Marketing and Communications team. This position is responsible for creating culturally competent, brand-aligned content and will report directly to and operate under the vision and leadership of the Assistant Director of Marketing, Communications, and Strategic Priorities.

The goal of this position is to also positively influence the university and the public's awareness of the services and programs offered by Housing and Residence Life. This position will also work with our Assistant Director of Marketing, Communications, and Strategic Priorities with donor engagement efforts and opportunities.

Primary Function of Organizational Unit

Housing and Residence Life is a unit that is organized to provide,

maintain and educate residential students of WSSU in such a way

that enhances the WSSU experience for our imporant campus stakeholders.

Position Information

Position Number 520736 Competency Level Contributing Working Position Title Social Media and Digital Content Manager Building and Room No.

Thompson Center Suite 301

Work Hours: From [time] to [time] on [days] of [week] 8:00 am

• 5:00 pm; Monday

• Friday and weekends during major events or emergencies. Hours per week 40 Months per year 12 Appointment Type Permanent Full-Time If Time Limited. No Appointment Length. 12

DHR Assigned Fields

FTE 1

Requirements and Preferences

Position required to work during periods of adverse weather or other emergencies Yes Position required to work On-Call/Emergency Callback No Minimum Experience/Education

Bachelor's degree; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Preferred Years Experience, Skills, Training, Education

Desired Skills/Abilities:

• Basic HTML and CSS and background knowledge of web technologies.

• Understanding of all social media channels and best practices.

• Working knowledge of AP Style required.

• Basic understanding of web communication, online marketing techniques, and public image concepts.

• Experience with social media, content management systems, and basic web development software is preferred.

• One year of professional experience using Google Analytics and/or additional analytics platforms to make informed decisions.

• Experience with Adobe Creative Suite preferred.

• Experience Canva Pro Software

• Experience with Videography & Photography

• Strong design and presentation skills required.

• Superb interpersonal communication skills.

• Excellent written English skills with an eye for detail in grammar, spelling, punctuation, and presentation.

• Ability to learn and master new technologies.

• Basic proofreading skills.

• Ability to remain calm under stress and meet deadlines.

• Ability to work independently, multitask, and prioritize workloads.

• Ability to work with a diverse group of people.

Education and Experience:

• Bachelor's degree, preferably in communications, marketing, journalism, public relations, or other related fields.

• 2 to 5 years of experience with progressive responsibility, including as a designer, freelancer, or manager in an educational institution's digital marketing, advertising, or communications.

• A thorough understanding of integrating social media and online media strategies is required.

• Experience working in a higher education setting is strongly preferred.

• Candidates must be knowledgeable of AP Style and have a strong grasp of long and short form writing, styles, and standards for each social and digital channel.

• Must be prepared to work evenings and weekends for occasional events or high need situations.

Required License or Certification Valid US Driver's License Yes Commercial Driver's License Required No Physical Required Yes List any other medical/drug tests required

Posting Details

Posting Details

Posting Number SPA00928P Internal Posting Only Time Limited Position Appointment Length Salary $38,192 - $46,680 Open Date 06/21/2024 Close Date 07/04/2024 Open Until Filled No Special Instructions Summary

Please Note: A criminal background check will be conducted on candidate finalist prior to the offer of employment.

If no applicants apply who meet the required competency and T&E requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.

Resumes will not be accepted in lieu of completing an electronic application. The application must be competed in full detail (including work history) for your qualifications to be considered.

Failure to complete the application completely may result in you not being considered for the vacant position.

Your application for the position will not be complete until you receive an online confirmation number at the end of the process of applying for a position.

Key Responsibilities and Related Competencies

Key Responsibilities and Related Competencies

Competency Communication Describe the specific job duties related to this competency

• Assist with the creation, planning, and implementation, and advertising of Housing and Residence Life campaigns and special events.

• Manage and generate content in the form of text, photos, and video for distribution via Facebook, Twitter, YouTube, Instagram, and other social media platforms.

• Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; presents numerical data effectively; can read and interpret written information.

• Create and execute a content calendar for Housing and Residence Life's social media pages. This includes writing content, working directly with University photographs, managing the production of videos as needed, and basic image editing.

• Manage internal and external content production with key team members, departments, clients, and vendors.

• Write, edit, and proof-read press releases, newsletters, blogs, and marketing material copy.

• Provide content for determined advertising and promotion programs and evaluate compatibility with client's public relations efforts.

• Define and implement PR and Communication strategies to grow the brand presence of both the client and Housing and Residence Life in existing and new market segments.

• Research and develop original content and supplied, relevant industry content related to Housing and Residence Life and client objectives.

Percentage Of Time 50 Competency Communication and Marketing Describe the specific job duties related to this competency

• Administrate the creation and publishing of relevant, original, high-quality content for clients across social platforms.

• Develop and grow presence and reach for external and internal clients across social platforms, including Twitter, Instagram, LinkedIn, Facebook, You Tube, and other channels (Snapchat, Pinterest, etc.).

• Define and implement strategies to grow both client and agency brand presence in existing and new social channels, to increase followers and engagement.

• Oversee the management of the master content calendar for all social media and digital properties.

• Work collaboratively with key team members, departments, clients, and vendors to build strong content and digital advertising campaigns to best communicate brand stories and initiatives.

• Craft social promotions and digital campaigns, including written, photo, and video content using client resources.

• Research and develop both original content and supplied, relevant industry content as it relates to agency and client objectives.

• Keep current with emerging digital media behavior, trends, and technologies - both inside and outside client's industries.

• Provide guidance for new tools and technologies to be incorporated into the organization to increase its digital marketing presence.

• Leverage analytic tools to provide reporting and insights, track and improve metrics, and influence testing and strategy.

Percentage Of Time 30 Competency Client/Customer Service Describe the specific job duties related to this competency

Deliver great user experiences on the WSSU Housing and Residence Life website to assist in recruiting prospective students and employees and provide information for current students, faculty, staff, alumni, and other relevant parties.

Percentage Of Time 10 Competency Leadership Describe the specific job duties related to this competency

Ability to lead, direct, execute, and promote the HRL brand and vision digitally throughout the campus community and beyond as needed.

Percentage Of Time 10