Social Media And Content Specialist - Year Round

Year Round

Classic, consistent quality from a winning team!

Deer Valley Resort is nestled in the Wasatch Mountains of Utah, in the historic mining town of Park City which has evolved into an exciting and diverse mountain ski town. Our staff consists of locals, transplants, seasonal workers from all 50 states and international students from around the globe. We are a diverse workforce where everyone feels welcome, appreciated, and valued. No matter if you are 14 or 84 years, there is a place for you in the Deer Valley family! (Last year over 1,100 staff members celebrated their fifth season or more at Deer Valley).

• Ski perks (vary based on employment status) may include Deer Valley season pass, free skiing or riding at other Alterra Resorts and select local Utah resorts

• Friends and family ski discounts, free staff ski lessons and discounted rentals (winter staff only)

• Subsidized meals at Employee Dining Rooms offered for staff while on shift

• Subsidized housing options available for seasonal full-time staff

• Discounts for staff members at restaurants, shops, and service providers in Park City

• Healthcare options are available for staff members

• 401k plan with company match

PURPOSE OF POSITION: The Social Media and Content Specialist will support the Content and Brand Manager (CBM) in managing Deer Valley Resort's social media presence, coordinating photography and videography, overseeing the digital asset management system, and leading content creation efforts. This role is crucial in enhancing the resort's digital footprint by managing the social media and content calendar and implementing efficient processes. Additionally, the specialist will proof emails for the CRM team, manage the resort's blog, and assist the Digital Experience Manager with website updates.

RESPONSIBILITIES:

• Publish to social channels, and write on-brand copy to coordinate with engaging photo or video content across different social platforms

• Lead content creation efforts by developing high-quality, social-first content tailored to various social media platforms, ensuring alignment with Deer Valley's brand voice, marketing objectives and business unit needs

• Manage the resort's content and social calendar via Asana, coordinating with internal business units and external partners to ensure timely and consistent content delivery.

• Monitor social media inbox messages and public pages to provide high-quality and timely guest service

• Work closely with Events & Sponsorship Team and external partners to develop branded content and fulfil contractual commitments

• Organize and update the company's Digital Asset Management system

• Gain proficiency in key platforms, including but not limited to: Asana, Sprout Social, Pixlee, Shortstack, Netbase, Adobe Creative Suite (basic Photoshop & InDesign skills preferred), as well as relevant guest service

• Compile insightful reporting on social media performance, aligning with objectives and key results

• Help coordinate resort photo and video needs with freelance photographers and the creative agency

• Assist with influencer and content creator programming

• Assist with the digital sign content management and uploading

• Attend weekly marketing staff meetings

• Must be ready to work sixth and seventh day of the work week and early and late shifts when necessary

• Help proof emails with the CRM team to ensure accuracy and brand consistency

• Manage the resort's blog, including content creation, editing, and publishing

• Assist the Digital Experience Manager (DEM) with website updates and content management

• May also be recruited to work in other areas of operation (i.e., Food and Beverage, Guest Services) during peak season

QUALIFICATIONS:

• Proven experience growing and managing social media channels for brands

• Demonstrated ability to create highly engaging, social-first content and execute social media campaigns and strategies

• Strong organizational skills and attention to detail

• Excellent oral and written communication skills, and the ability to communicate effectively with multiple departments and leaders across the organization

• Comfortable hosting and working with high-profile athletes, influencers and celebrities

• Data-driven with ability to analyze social media trends and data to provide actionable insights and recommendations

• Flexibility in schedule and job duties are required. Must be available to work weekends, holidays, and evenings

• Intermediate level of skiing ability is a minimum requirement as skiing to events, video/photo shoots, and providing tours is required

• Proficiency in photography and videography is highly desirable

• Bachelor's Degree and/or relevant work experience preferred

• Hybrid work is available, during the peak summer and winter seasons, the majority of the job will require onsite presence

Uniform Requirement: The company provides ski uniforms to be worn when skiing for the company. Must provide their own additional ski equipment and attire that is commensurate with a business office (see employee handbook).

This is not a complete list of duties or responsibilities. Changes and/or additions will be made as appropriate based on business needs.

PAY RATE:

• Pay: $55,000 - $65,000 per year

Deer Valley Resort is an Equal Opportunity Employer.