Social Media And Content Specialist

Social Media and Content Specialist

Position Is Open Until Filled

Code: 21044 Posted: 07/01/2024

The University of Wisconsin-Parkside is a dynamic learning community grounded in academic excellence and focused on student success, diversity, inclusion and community engagement. One of 13 four-year institutions within the University of Wisconsin System, Parkside provides an educational value to our students that's unparalleled. An affordable, high-quality education is an investment in one's future, and we believe the cost of an education should not prevent any student from achieving his or her educational and professional goals. The university is the proud recipient of the 2022 AASCU Excellence & Innovation Award for Student Success and College Completion from The American Association of State Colleges and Universities (AASCU), a testament to years of strategic efforts.

UW-Parkside is a great place to start or enhance your career. The campus is nestled in 700 acres of woodland and prairie and two miles west of Lake Michigan in Kenosha, WI. At Parkside we offer competitive pay and benefits, as well as an engaging and supportive work environment. Parkside is a community that's easy to call home. Find out why.

Position Title: Communications Specialist (Social Media and Content Specialist)

Employment Type: Full time, Academic Staff, Exempt

Reports To: The social media and content specialist will report to the executive director for communication and marketing.

Pay Range: $45,000-$50,000

The Social Media and Content Specialist will hold a crucial role in devising and executing comprehensive social media and content strategies aimed at driving engagement, fostering connections, and amplifying the university's mission across various social media platforms. Using interview skills to gather information from students, staff, and faculty, they will also write powerful copy for email, print, and web campaigns. The ability to understand the university's target markets and write persuasive text with varying voices and styles to suit each audience is critical to success.

The social media and content specialist works in the university's Communication and Marketing office, which is comprised of marketing, design, communications, printing, and creative professionals.

Essential Job Functions

Essential Job Functions

Key Job Responsibilities:

• Oversee the management of all official university social media accounts, ensuring consistent communication and engagement with the main university's audience.

• Research topics and interview subject-matter experts to write original content, edit current content, and optimize content for a variety of channels (social media, print, web, email marketing, etc.)

• Capture photography and video for social media posts, maintaining visual consistency and brand identity.

• Monitor and analyze social media metrics, providing regular reports and recommendations for performance enhancement.

• Formulate and execute a content calendar synchronized with the digital and social media strategies and marketing objectives of the university.

• Provide guidance and direction to affiliated university social media accounts, promoting best practices in social media management.

• Provide guidance and direction to student social media interns.

• Assist with crisis communications through digital platforms during campus emergencies, ensuring timely dissemination of information.

• Editing and proofreading.

• Additional duties as assigned.

Job Description: https://www.wisconsin.edu/ohrwd/title-and-total-compensation-study/standard-job-description-library/?jobID=30058

Qualifications

Qualifications

Qualifications:

• Bachelor's degree in marketing, journalism, communications, or related field.

• 3-5 years of demonstrated experience with solid portfolio.

• Excellent editorial, proofreading, and writing skills.

• Experience with various social media platforms, including Facebook, Instagram, Tiktok, LinkedIn, and X.

• Proficiency in social media management tools such as Buffer, Hootsuite or Tweetdeck.

• Highly organized and detail-oriented, capable of managing multiple deadlines in a fast-paced environment.

• Creativity and innovation in digital communications strategies.

• Willingness to engage with social media during off-hours and respond to issues promptly.

• Basic photography and videography skills a plus.

• Proficiency in Microsoft Office Suite; experience with Adobe Creative Suite is a plus.

Salary and Benefits

Salary and Benefits

Commensurate with qualifications and experience.

The University of Wisconsin System provides a liberal benefits package, including participation in a state pension plan.

Benefit Details: https://www.wisconsin.edu/ohrwd/benefits/

Health & Retirement Contributions Estimator: https://www.wisconsin.edu/ohrwd/benefits/benefits-estimator/

Application Process

Application Process

HOW TO APPLY:

Applications must be submitted electronically through our employment portal. If you need additional assistance you may contact Human Resources at (262) 595-2204. Hours 8:00am-4:30pm Monday-Friday.

STEP 1: Please select the applicable link below:

External Applicants: (NOT currently employed by the University of Wisconsin System)

Internal Applicants: (Currently employed by the University of Wisconsin System)

STEP 2: Submit application materials

Please be sure to complete all required fields and include all required documents before submitting your application. Once submitted, you will not be able to edit or attach any application materials. Files must be complete to be considered. All materials must be added at one time, once submitted you may not edit/add to profile. Please include the following documents:

• Cover Letter

• Resume

• Names and contact information for 3 professional references

• Examples of work

Review of Applications

Applications received by 7/31/2024 are ensured full consideration. Position open until filled.

You must select "SUBMIT". Selecting "Save" will not forward your application materials to the search committee.

Please be sure to complete all required fields and include all required documents before submitting your application. Once submitted, you will not be able to edit or attach any application materials.

In instances where the Review Committee is unable to ascertain from a candidates application materials whether she/he meets all of the required qualifications, or if all of the application materials are not submitted, they will be evaluated as not meeting such qualifications and may be excluded from further consideration.

Legal Notices and Important Information

Legal Notices and Important Information

Employment will require a criminal background check in accordance with the Wisconsin Fair Employment Act. It will also require you and your references to answer questions regarding sexual violence and sexual harassment. (see TC1 - App. 4 and p. 12)

Note: Criminal Background Check - The Department of Workforce Development, Equal Rights Division prohibits employers from using criminal background check information, policies or practices that have a "disparate impact" and is not "job-related and consistent with business necessity" in hiring decisions. All information used to screen or hire job applications should relate to the duties of the job.

UW-Parkside is an AA/EEO employer: All applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity/expression, disability, or protected veteran status. Individuals from diverse backgrounds are encouraged to apply.

It is the policy of UW-Parkside to provide reasonable accommodations to qualified applicants with disabilities. If you need assistance or accommodation in applying because of a disability, please contact the Office of Human Resources at 262-595-2204. Employment opportunities will not be denied because of the need to make reasonable accommodations for a qualified individual's disability.

In compliance with the Clery Act of 1998, the University of Wisconsin Parkside Crime Statistics Report is available here. Call the UW-Parkside Campus Police Office at (262) 595-2455 for a paper copy of the annual report.

Transcripts will be required upon hire.

Contact

Scott Rudie

rudie@uwp.edu