Social Media And Content Manager

Memorial Hermann Houston , TX 77020

Posted 2 weeks ago

At Memorial Hermann, we're about creating exceptional experiences for both our patients and our employees. Our goal is to provide opportunities for our diverse employee population that develop and grow careers in a team-oriented environment focused on patient care.

Every employee, at every level, begins their journey at Memorial Hermann learning about the history of the organization and its established culture built on trust and integrity. Our employees drive this culture, and we want you to be a part of it.

Job Summary

In conjunction with the Director of Social and Content strategy, create a data-driven social media and content strategy designed to engage users, drive traffic, obtain leads and convert. Manage two social media specialist and one social media analyst.Job Description

MINIMUM QUALIFICATIONS:

Education: Bachelor's degree in Communications, Marketing, Business, New Media, Public Relations or Journalism.

Licenses/Certifications: N/A


Experience / Knowledge /

Skills:
  • 5-7 years of experience in social media and digital marketing

  • Ability to serve as in-house advocate for social media and content marketing

  • Thorough understanding of social networks and tools

  • Keen understanding of how social media fits into larger digital marketing funnel

  • Positive attitude and heart to serve customers via social channels

  • Eye for detail and ability to quickly learn brand guidelines

  • Comfort trying new tactics and pushing boundaries when necessary

  • Ability to multitask and work well in a team environment

  • Excellent written, verbal and presentation skills

Demonstrates commitment to the Partners-in-Caring process by integrating our culture in all internal and external customer interactions; delivers on our brand promise of "we advance health" through innovation, accountability, empowerment, collaboration, compassion and results while ensuring one Memorial Hermann.

PRINCIPAL ACCOUNTABILITIES:

  • Build and execute social media strategies designed to engage consumers, drive traffic, obtain leads and convert

  • Support Director of Content and Social by serving as partner in content ideation

  • Edit daily content to ensure it fits within parameters and purposes of social strategies

  • Expand community and/or influencer outreach efforts

  • Design and manage paid social efforts

  • Manage efforts in building online reviews and reputation

  • Analyze key performance metrics and tweak strategy as needed

  • Monitor trends in social media tools, applications, channels, design and strategy.

  • Design user-generated content strategy

  • Edit and optimize editorial calendars and syndication schedules

  • Continuously improve strategy by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

  • Collaborate with other departments to launch campaigns, monitor channels and execute as needed

  • Ensures safe care to patients, staff and visitors; adheres to all Memorial Hermann policies, procedures, and standards within budgetary specifications including time management, supply management, productivity and quality of service.

  • Promotes individual professional growth and development by meeting requirements for mandatory/continuing education and skills competency; supports department-based goals which contributed to the success of the organization; serves as preceptor, mentor and resource to less experienced staff.

  • Other duties as assigned.

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Social Media And Content Manager

Memorial Hermann