Social Marketing Manager, Company Consumer Marketing

Facebook Menlo Park , CA 94025

Posted 2 months ago

Facebook is looking for a Social Marketing Manager to lead key work streams within the newly formed Facebook company Marketing team. This role will be responsible for leading strategic development and execution of social marketing communications initiatives that support and build our company brand in the eyes of our global community.

This individual will have proven experience leading creative development, teams and cross-functional projects. You will work with multiple internal teams (our internal creative agency Creative X, Communications, Policy, Partnerships) as well as external vendors (creative agencies and moderation partner). You will focus on delivering successful community content both on and off platform, as well as building external fame and visibility for our initiatives.

The ideal individual for this role has a strong background in developing creatively driven brand-marketing campaigns which are executed in social channels, a unique passion for problem-solving, collaborating cross-functionally, and driving data-driven results. This person will also be expert at relationship building: open, tenacious, curious, and a champion for this program of work. Previous experience will have covered social marketing and multi-channel communications planning, using data to identify insights and build compelling strategies for our community content.

SOCIAL MARKETING MANAGER, COMPANY CONSUMER MARKETING RESPONSIBILITIES

  • Lead key creative agency relationships developing best in class social campaigns, delivering consistent value from our partners

Develop and manage the execution of social marketing campaigns in partnership with internal creative teams

Partner with Brand Strategy, Insights, Analytics, and Media Delivery teams to ensure all initiatives are grounded in a solid base of community understanding and structured to deliver data-driven results

A champion for Facebook's Community, making sure that our editorial agenda is protected and promoted

An expert in understanding what works for Facebook's Community, making sure that the content we develop has the greatest impact and resonance

Building exposure, both on-platform and off, by leveraging relationships with cross-functional teams to further the reach and fame of our content

Analysis of cultural, community, media and market trends to inform strategic and creative development for content

Support approach for moderation working with our external partner, reinforcing tonal guidelines, response framework and measurement

MINIMUM QUALIFICATIONS

  • 7+ years advertising and marketing experience with experience in social marketing

Experience working with consumer-facing corporate brands

Hands-on experience developing and executing creative, innovative, integrated social marketing campaigns

Experience collaborating within dynamic and matrixed organizations

Proven strategic experience designing and delivering impactful marketing solutions

Experience building, inspiring, and leading happy and productive teams

Thrive in a self-starter, fast-paced and changing environment

Proven creative sense and communication skills

Experience presenting to large audiences and to senior leadership stakeholders

PREFERRED QUALIFICATIONS

  • Experience with crisis management and crisis response

Creative/content/social agency experience

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together.

Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.



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