Social Marketing Manager

Amazon.Com, Inc. Seattle , WA 98113

Posted 5 days ago

At Amazon, we continually look for opportunities to invent on behalf of our customers helping them to find and discover virtually anything they want to buy online. To this end, we are building a range of advertising products that enhance customer experience and are integrated with our core eCommerce platform. We have developed products that demonstrates Amazon's strength as a world class eCommerce platform and have integrated advertising into the shopping experience from first discovery to purchase.

A strategically important part of our charter is to build and drive adoption across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Examples of products already in the market are Sponsored Products and Amazon Marketing Services. Our team is tasked with making it easy for sellers and vendors to advertise their products, thereby increasing the visibility of their products, which also helps Amazon customers discover more selectiona win-win!

We are looking for an experienced, highly motivated, Social Media Manager to lead the launch of social media channels for Amazon Advertising worldwide. The ideal candidate is passionate about social media with proven experience of using social media to increase brand recognition, and engagement for a worldwide B2B audience.

The Sr. Social Media Manager will be responsible for the establishing the operations of the program, building upon a keen understanding of how to build successful social media presence from the ground up and putting into place the framework to scale. This person will also work internally in a cross-functional manner, partnering with teams across Amazon Advertising to identify the content our audience needs and turning it into successful social posts.

The successful candidate will also be responsible for building the social following through organic and community strategies. Lastly, the Sr. Social Media Manager will own testing and measurement, optimizing for what drives engagement and reporting back the impact of social media on the business growth.

Primary responsibilities include:

Partnering with internal stakeholders on a global scale, help generate compelling content for the social channels (LinkedIn, Facebook and YouTube).

Define, execute, track and report well-structured campaigns and test frameworks to drive meaningful insights

Manage the day-to-day operations and maintenance of social channels.

Establish the KPIs for the social channels and track performance. Report on these weekly.

Prioritize social media post requests in accordance with team guidelines.

Working with channel marketing managers to develop strategies to grow follower base to achieve team goals.

Work directly with publishers to understand their ad platforms to define social campaigns

Communicate regularly with internal stakeholders and teams to develop and apply learnings over time

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Marketing Manager Paid Social


Posted 7 days ago

VIEW JOBS 3/13/2019 12:00:00 AM 2019-06-11T00:00 About the teamThis role is part of Zillow Group's Performance Marketing team. We are a dedicated group driving efficient customer acquisition for Zillow Group's growing portfolio of brands and services through paid digital marketing channels that include paid social, paid search, and app marketing. Performance marketing is a key ingredient to Zillow Group's success - this is a chance to join a successful and growing team! * Grow your career alongside top digital marketers and be a leader in the industry * Work on meaningful initiatives across Zillow Group brands and businesses * Collaborate with cross-functional teams to develop and test new strategies * Engage with top industry partners (Facebook, Google, etc.) and the latest ad products * Gain exposure to a variety of marketing channels/platforms * Enhance and improve your marketing toolset with diverse platform experience, such as Google Analytics, Google Ads, Omniture, Facebook, etc. About the role Zillow Group is transforming the way people search, buy, rent, finance, and sell homes. We're looking for a performance marketer to drive user acquisition for the programs behind these innovations. You will be responsible for improving the performance of one or more of these initiatives through well-designed and well-executed paid social campaigns. This is an opportunity to be part of groundbreaking changes in the ways people find their way home. Who you are You will use your knowledge of social ad platforms to develop proactive plans that maximize the impact of social marketing campaigns. You deftly optimize media campaigns in response to both opportunities within the channels you handle and the needs of the business, and you resolve how to get it done. You have an analytical mindset and know how to align campaign decisions with KPI's and business objectives. You stay up to date on the latest options for getting the most out of existing ad platforms, as well as new sources to test. * You are performance-oriented with a track record of optimizing spend to onsite and downstream actions. * You use your in-depth, up-to-date knowledge of social ad platforms (particularly Facebook/Instagram) and paid social strategy to craft great campaigns and find opportunities while in-flight. * You are comfortable using your knowledge of the business to see opportunities that will maximize impact. * You are enthusiastic and highly driven to learn continuously about new ad platforms and features. * You are adept at identifying the resources you need in order to achieve objectives, including: creative support, campaign execution, and analytics. * You are an excellent communicator and comfortable presenting solutions and options to stakeholders * You are familiar with analytics and how to extract useful campaign insights from data * You enjoy working in a team environment and sharing insights to get things done * You are a problem-solver and troubleshooter * You are nimble and adapt to changing business needs * You have excellent communication (written and oral) and interpersonal skills * You have strong skills in MS Office Suite (Outlook, Excel, PowerPoint) * You are experienced and have a strong command of Google Analytics, Omniture, Ad Serving Platforms (Facebook, Google Ads, App Store, etc.) * You have 5+ years of experience leading online marketing campaigns * You have a bachelors degree Get to know usZillow Group houses a portfolio of the largest and most vibrant real estate and home-related brands on the web and mobile. Our mission is to build the largest, most trusted and vibrant home-related marketplace in the world. Zillow Group is owned, fueled and grown by innovators who help people make better, smarter decisions around all things home. We encourage one another at every level, and our efforts are supported by employee-driven, world-class benefits that enable us to enjoy our lives outside the office while building fulfilling careers that impact millions of individuals every day. Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know. Zillow Seattle WA

Social Marketing Manager

Amazon.Com, Inc.