Social Designer

Post Holdings Lakeville , MN 55044

Posted 2 weeks ago

Business Unit Overview

Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company's portfolio includes beloved brands such as Honey Bunches of Oats, PEBBLES, Grape-Nuts and Malt-O-Meal cereal, and Peter Pan peanut butter, as well as Rachael Ray Nutrish, Kibbles 'n Bits and 9Lives dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news.

Brand

Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We're always searching the center store for the next exciting product to add to our portfolio, and right now, we're growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That's where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.

At Post Consumer Brands, we take pride in our longstanding legacy of making one of every five breakfast cereals families eat daily. Today, we're just as focused on our future as we expand our grocery business with different shelf-stable foods, including snacks and peanut butter. We are committed to providing accessible and delicious food for families, and we're always searching the center store for the next exciting product to add to our portfolio. As we soar to new heights, we need creative, determined individuals from all walks of life to join our team, where your unique perspective and ideas are acknowledged and valued. Be a part of a company that empowers you to make a difference that's evident on grocery store shelves and families' tables across North America.

Location Description

Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.

Responsibilities

The Social Designer is an experienced hands-on Creative Team member who will personally develop a variety of photography, video, social and digital content for Post Consumer Brands.

This individual contributor will be responsible for shooting and developing on-brand social and digital assets to support Post Consumer Brands social media and digital advertising strategies. This Content Designer will collaborate with our Brand and Integrated Marketing Communications teams to create consumer first communications deliverables that are on time and on budget.

The Social Designer reports to the Executive Creative Director of Post Consumer Brands In-House Creative Agency. The ability to personally shoot content with on-brand art direction and strategic storytelling are critical to success in this position.

  • Hands on creation of still photography, videos and graphically designed content

  • Participate in strategic creative brainstorming sessions

  • Ideate original content for social media and digital channels

  • Quickly and effectively translate concepts into visually appealing posts

  • Ability to communicate a brand's reasons to believe through storytelling

  • Design within brand guidelines, but know how to push the aesthetic, where appropriate, into the organic social space

  • Utilize existing and aid in developing net new content pillars

  • Translating our brand's defined expressions and personalities in social and digital channels

  • Graphic design & typography

  • Photo editing & retouching

  • Video editing

  • Content planning for reusability-shoot once and use in multiple use cases

  • Staying informed about social media & content trends, delivering fresh design ideas

  • Remain current on industry technology and editing tools both in and out of apps

  • Up to date on platform functionality, especially on Instagram and TikTok

  • Work with performance data to create content that drives higher reach and engagement, and continue to push the boundaries of the creative

  • Prop sourcing, location scouting and talent recruiting

  • Organize and manage all assigned projects and follow through on all phases of creation

Qualifications

EXPERIENCE:

  • 3+ years of experience as a content creator for Consumer Goods and/or Food and Beverage brands

  • Comfort and familiarity with quick-turnaround content creation schedules-agile mindset

  • Proficiency with social media culture and platform functionality

  • Strong awareness of what performs best on social and digital channels

  • Ability to personally shoot content at various levels of fidelity (ranging from iPhone to company-provided DSLR)

  • High proficiency with Photoshop, Illustrator, Lightroom, Aftereffects, Premier Pro

  • Proficiency with TikTok/Instagram Video Editing tools

  • Highly organized and efficient with time

  • A stellar portfolio of work demonstrating the successful creation of innovative content

  • Thorough understanding of social media publishing platforms.

  • Ability to work alone or as part of a team

  • Critical eye for detail

  • Ability to gracefully handle multiple projects in a fast-paced environment

  • Excellent written and oral communication skills. Ability to communicate effectively to internal, external and executive audiences

  • A Plus: Food prepping, food styling, propping and shooting for recipe content

  • A plus: Applied experience or interest in animation/motion graphics and pertinent software (Adobe After Effects, Cinema 4D, etc)

  • A plus: Comfortability being on camera occasionally, not required

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