Social Content Manager

J. C. Penney Company, Inc. Plano , TX 75023

Posted 1 week ago

Social Content Manager

JCPenney Company, Inc.

Plano, Texas

The Creative Content Editor coordinates, develops compelling content stories and campaigns

to drive engagement through social media platforms. This role is designed to inject brand

voice with a character and tone that aligns with social strategy, laddering up to support

the Company's strategic pillars. This position reports to the Creative Director.

Primary Responsibilities:

  • Consistently delivers on-brand content that's relevant, uplifting and often disruptive

  • Generates impactful promotional content to drive direct response campaign performance

  • Exhibits a high retail IQ that understands merchandise categories across the enterprise

  • Monitors the latest news, fashion and technology trending in the social space

  • Tracks competitive landscape

  • Utilizes content calendars to monitor stories, build concepts to align with marketing initiatives

  • Coordinates with art directors to leverage enterprise assets including photography, graphics and animations in an effort to maximize cost savings

  • Develops storylines for video content, working with hosts, styling team, art directors and casting and ensures all copy needsscript, talking points, supersare covered

  • Directs on-set and in editing to ensure cohesive storytelling

  • Executes revisions from Creative leadership, Strategy and Legal stakeholders

  • Writes on-brand, on-voice social copy and directs other writers to deliver compelling content

  • Partners with Writers, Designers, Project Specialists and Marketing stakeholders to maintain collaborative relationship between Creative and Strategy teams

  • Seeks out relationships with social influencers/bloggers to increase exposure to key initiatives

  • Collaborates with Customer Analytics team to better understand purchase behavior and drive traffic with optimized ROI content across multiple channels

Core Capabilities & Accomplishments:

  • Bachelors Degree in Journalism, English or related area

  • 3-5 years experience in creative advertising copywriting and social media

  • Proficiency in Adobe Creative Suite is preferred

  • Expertise in understanding social media platforms, e.g. Facebook, Twitter, Instagram, Pinterest and Snapchat

  • Innovative, strategic thinker with superior verbal and written communication, organization and presentation skills

  • Proven ability to coordinate multiple projects; adapting quickly to unpredictable

shifts in creative strategy and sales directives

Our corporate office supports the JCPenney stores nationwide and offers a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401 (k) Savings Plan with company match, and a merchandise discount plan to JCPenney. Amenities include free covered parking, full cafeteria services, fitness center, and on-site childcare.

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Social Content Manager

J. C. Penney Company, Inc.