Requisition Number: 156230
Position Title: Contingent
The Social Channel & Influencers Specialist for EA SPORTS Madden will be integral to Global Communication and Community Engagement efforts to position the brand and product to new customer bases, elevate the brand's perception, and tell the EA SPORTS Madden narrative through implementing social channel, creator and celebrity influencer based campaigns. This includes leading creative, production and relationships while working cross functionally with development, marketing communications and brand teams to execute campaigns; collaborating with an in-house team and external agencies; quantitative analysis of overall campaigns' key KPIs and contribution to overall brand health; forecasting and planning campaign reach; as well as supporting the Marketing Communications team with any other special quantitative and qualitative projects that may arise.
Focusing on verticals gaming, lifestyle, sports, art, music, fashion/style and pop culture, this leader will build strong, strategically viable relationships with the top celebrities and creators on the internet. Additionally, this leader will use their knowledge of social channel content creation to produce high performing social content and campaigns. The ideal leader has a passion for social channels, creators and celebrity influencers, as well as understands how to partner with them into brand and product campaigns that drive our advertising business, community engagement, and influencer content marketing programs on both owned and shared social channels. He/she will collaborate with external agencies tasked with building the business, social channel and relationship opportunities with for owned channels and most influential talent in the world.
Experience leveraging insights and data to develop social channel and influencer content campaigns and ideas.
Interest developing and executing social influencer campaigns in partnership with marketing and communications partners
Experience with and knowledge of video and livestream platforms such as YouTube, Facebook, Instagram, Twitter, Twitch or other emerging social platforms
Excited by creating unique and innovative ideas and executing with high-quality standards
Depth of understanding of gaming, specifically first person shooter and Battle Royale games
Detail-organized and can adhere to deadlines
Constantly strive to find opportunities to improve processes
Thrive in a dynamic, fast-paced, high-energy environment
Want to have an impact and feel passionate about the work that you do
Constantly looking to learn more
Looking to lead a small but collaborative team where you can learn a ton while still having a strong voice
Drive execution of compelling, forward-thinking social, creator and influencer marketing strategies and plans for Madden
Consistently communicate trends, shifts, opportunities, and statuses with cross-functional teams and partners
Develop and foster strong working relationships with internal teams (Development, Brand, Marketing Communications, Legal, Finance)
Use tools and technology to improve social content performance and identify the most appropriate creators and celebrity influencers to meet campaign objectives and business challenges
Negotiate directly with creators, celebrity influencers and their business managers and agents
Oversee and manage consistent social, creator and influencer campaigns with internal/external partners
Participate in and lead cross-functional meetings, brainstorms, and planning sessions
Develop comprehensive reporting to articulate social, creator and celebrity influencer campaign impact
Collaborate with agency partners to oversee campaigns and ensure timely delivery of social, creator and celebrity influencer content, and campaign reports
Identify opportunities to deliver compelling UGC and influencer campaigns on owned social media channels
Execute annually, monthly and campaign specific social and influencer budgets & optimize spend based on business objectives
2+ years in the digital space with proven experience delivering successful social, creator and influencer programs across channels
BA or BS degree or Entrepreneurial street creds
Agency experience in building influencer or social content led branded programs ideal
Creative understanding of digital and social media marketing in addition to appropriate metrics of success
Solid leadership skills with the ability to facilitate teamwork
Strong communication skills; written, spoken, presentation, etc.
Ability to problem solve and think critically
Knowledge of the gaming industry, specifically first person shooter and Battle Royale games
Desire to brainstorm and strategize initiatives based on campaign goals and business objectives
Ability to stay highly organized and efficient in a fast-paced, rigorous work environment
Intense interest in social media, creators and celebrity influencers
Willingness to travel, if necessary, and attend off-site events
Community / Marketing Title: Social Channel & Influencers Specialist - EA SPORTS Madden (Contractor)
Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.
EEOText: EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider for employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
Date Opened: 2019-06-18 22:57:37.79
EEO Employer Verbiage:
EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status or veteran status. We will also consider for employment qualified applicants with criminal records in accordance with applicable law.
Location_formattedLocationLong: Orlando, Florida US