Social Channel & Influencers Specialist - EA Sports Madden (Contractor)

Electronic Arts Orlando , FL 32801

Posted 4 months ago

Requisition Number: 156230

Position Title: Contingent

External Description:

The Social Channel & Influencers Specialist for EA SPORTS Madden will be integral to Global Communication and Community Engagement efforts to position the brand and product to new customer bases, elevate the brand's perception, and tell the EA SPORTS Madden narrative through implementing social channel, creator and celebrity influencer based campaigns. This includes leading creative, production and relationships while working cross functionally with development, marketing communications and brand teams to execute campaigns; collaborating with an in-house team and external agencies; quantitative analysis of overall campaigns' key KPIs and contribution to overall brand health; forecasting and planning campaign reach; as well as supporting the Marketing Communications team with any other special quantitative and qualitative projects that may arise.

Focusing on verticals gaming, lifestyle, sports, art, music, fashion/style and pop culture, this leader will build strong, strategically viable relationships with the top celebrities and creators on the internet. Additionally, this leader will use their knowledge of social channel content creation to produce high performing social content and campaigns. The ideal leader has a passion for social channels, creators and celebrity influencers, as well as understands how to partner with them into brand and product campaigns that drive our advertising business, community engagement, and influencer content marketing programs on both owned and shared social channels. He/she will collaborate with external agencies tasked with building the business, social channel and relationship opportunities with for owned channels and most influential talent in the world.

General Qualifications:

  • Experience leveraging insights and data to develop social channel and influencer content campaigns and ideas.

  • Interest developing and executing social influencer campaigns in partnership with marketing and communications partners

  • Experience with and knowledge of video and livestream platforms such as YouTube, Facebook, Instagram, Twitter, Twitch or other emerging social platforms

  • Excited by creating unique and innovative ideas and executing with high-quality standards

  • Depth of understanding of gaming, specifically first person shooter and Battle Royale games

  • Detail-organized and can adhere to deadlines

  • Constantly strive to find opportunities to improve processes

  • Thrive in a dynamic, fast-paced, high-energy environment

  • Want to have an impact and feel passionate about the work that you do

  • Constantly looking to learn more

  • Looking to lead a small but collaborative team where you can learn a ton while still having a strong voice

Responsibilities:

  • Drive execution of compelling, forward-thinking social, creator and influencer marketing strategies and plans for Madden

  • Consistently communicate trends, shifts, opportunities, and statuses with cross-functional teams and partners

  • Develop and foster strong working relationships with internal teams (Development, Brand, Marketing Communications, Legal, Finance)

  • Use tools and technology to improve social content performance and identify the most appropriate creators and celebrity influencers to meet campaign objectives and business challenges

  • Negotiate directly with creators, celebrity influencers and their business managers and agents

  • Oversee and manage consistent social, creator and influencer campaigns with internal/external partners

  • Participate in and lead cross-functional meetings, brainstorms, and planning sessions

  • Develop comprehensive reporting to articulate social, creator and celebrity influencer campaign impact

  • Collaborate with agency partners to oversee campaigns and ensure timely delivery of social, creator and celebrity influencer content, and campaign reports

  • Identify opportunities to deliver compelling UGC and influencer campaigns on owned social media channels

  • Execute annually, monthly and campaign specific social and influencer budgets & optimize spend based on business objectives

Required Skills/Experience:

  • 2+ years in the digital space with proven experience delivering successful social, creator and influencer programs across channels

  • BA or BS degree or Entrepreneurial street creds

  • Agency experience in building influencer or social content led branded programs ideal

  • Creative understanding of digital and social media marketing in addition to appropriate metrics of success

  • Solid leadership skills with the ability to facilitate teamwork

  • Strong communication skills; written, spoken, presentation, etc.

  • Ability to problem solve and think critically

  • Knowledge of the gaming industry, specifically first person shooter and Battle Royale games

  • Desire to brainstorm and strategize initiatives based on campaign goals and business objectives

  • Ability to stay highly organized and efficient in a fast-paced, rigorous work environment

  • Intense interest in social media, creators and celebrity influencers

  • Willingness to travel, if necessary, and attend off-site events

City:

State:

Community / Marketing Title: Social Channel & Influencers Specialist - EA SPORTS Madden (Contractor)

Company Profile:

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

EEOText: EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider for employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2019-06-18 22:57:37.79

EEO Employer Verbiage:

EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status or veteran status. We will also consider for employment qualified applicants with criminal records in accordance with applicable law.

Location: Orlando

Location_formattedLocationLong: Orlando, Florida US


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Director Marcom StrategyEa Sports Madden

Electronic Arts

Posted 3 weeks ago

VIEW JOBS 9/19/2019 12:00:00 AM 2019-12-18T00:00 We are EA SPORTS MADDEN: EA SPORTS is one of the most iconic brands in entertainment with over 25 years of innovation, passion, and connecting millions of players across the globe to their favourite sports, teams, and players. The soul of EA SPORTS is the Madden NFL franchise. Loved by millions the world over, Madden is a title which inspires current and future generations of NFL fans. As one of the most innovative, passionate and football focused teams in the industry, we acquire the brightest talent so we can continue to create experiences that connect with millions of hearts and minds the world over. If you love football, video games and entertainment, this is a role of a lifetime. THE TEAM EA's Marcom Strategy team is responsible for defining the strategies that underpin our consumer facing marketing campaigns. This global group of strategists, creative directors and copy writers define the steel threads that guide the campaign from inception to execution; including the strategic narrative, brand identity, creative platform and creative direction for our hero assets. We are equally analytical and creative, and relentlessly chase the next insight that will help us improve player experience, commercial potential and platform innovation. EA is looking for a Senior Manager of Marketing & Communications Strategy to drive the communications and creative approach for EA SPORTS Madden NFL. This senior level position will be responsible for establishing the soul of the Madden product, then partnering with critical Brand, Game Development, Activation and Channel partners to bring that thinking to life through best in class player facing work. KEY RESPONSIBILITIES * Create the player facing marketing and campaign strategies for the world's biggest AAA NFL video game. * Be the Key Marketing and Commercial partner for senior Studio (Brand and Development) Leaders. Together with Studio Leadership, accountable for key marketing strategy decisions which will impact the commercial success and quality of player experience for the Madden NFL Brand. * Be a key decision-making partner in a Global Brand Atomic Unit consisting of Development, Brand, Comms, Analytics and Commercial and acting as the cross-functional leader and overall owner of the Madden NFL marketing strategy. * Be an exemplary partner to Marcom Activation as the primary Strategic intersection with our Marcom Activation lead, to drive a universal activation approach for EA SPORTS Madden NFL. * Distil large volumes of consumer feedback into tangible and actionable insights that can be used to optimize player experience, strategy & execution throughout the season. * Work closely with our MS&P (Commercial) team and other cross functional partners to ensure we're pointing our creative and communications strategy towards commercial imperatives. * Interpret quant and qual insights from a variety of sources – Marcom Intelligence, Analytics, Consumer Insights – and implements those best practices and insights into our marketing strategies. * Proactively champion the strategies and work of the team to internal partners up to C-suite * Collaborate with our internal CDs, copy writers and external agencies to develop the creative platform for our games, along with the persona, tone and narrative. * Focus not only on the ideation of the strategy, but also partner with the Activation and cross-functional teams to ensure quality and innovative execution of the strategy. * Be responsible for establishing universal KPIs, to measure the performance, effectiveness and fame of the strategies developed. REQUIREMENTS * You're a football fan: You must live, breathe and believe in the power of football. You must understand the cultural and creative potential of America's greatest consumer sport and entertainment vehicle and draw together the threads between our role in that world, alongside the major leagues, teams, talent and brands which help create it. * You're experienced: 10+ years in a strategy or planning role within a creative agency, sports, gaming or entertainment related industry. * You're a leader: You have experience leading a global team of direct and indirect reports and can be an inspiring leader across the organization. * You're a natural born storyteller: You have an understanding of narrative being at the heart of everything from an internal presentation to a pithy end-line to a piece of global video content. * You're a proven creator: You have a rich CV of innovative activations and content across a variety of mediums. * You're an expert in digital marketing and understand the role algorithms play, the nuances of consumer behaviour in open/closed networks, and can visualize the consumer journey across multiple often competing and disparate channels * You're insightful: You can interpret and decipher quant and qual data and extract the insights that will unlock innovative marketing. * You're fluent in gaming: You're experienced in videogames or similar dynamic sports/entertainment environments Electronic Arts Orlando FL

Social Channel & Influencers Specialist - EA Sports Madden (Contractor)

Electronic Arts