SMS & Mobile Marketing Manager

Job Details

Level: Experienced

Job Location: LA Office

• Los Angeles, CA

Position Type: Full Time

Salary Range: $84,000.00 - $105,000.00 Salary/year

Job Shift: Day

Description

Join the LuCrew!

Lulus Vision

At Lulus, our team is committed to offering the best possible service to our customers throughout the world. Our fun and casual work environment focuses on innovation and teamwork at all levels of the organization. We are always on the lookout for talented and dedicated people to join the Lulus team as we continue to build our community!

Our Commitment

Lulus is proud to be an equal opportunity employer and strives to create an organizational climate that fosters belonging, dignity, and justice so that all our team members can show up as their authentic selves and thrive. We are committed to increasing the representation of marginalized people across our team through hiring practices that value lived experience and unique perspectives. Our work environment embraces creative expression, collaboration, and connection without the expectation of assimilation.

Job Summary

Are you a data-driven marketer looking to own and scale a high growth channel at a fast-growing ecommerce company?

We're seeking an experienced SMS & Mobile Marketing Manager to join our performance marketing team. This is an exciting opportunity to define the vision for our SMS and app marketing campaigns across all lifecycle stages, from acquisition to retention to reengagement. You'll manage over 1 million subscribers and app users as we expand efforts both at home in the US and internationally.

You should apply if:

• You aren't afraid to test and learn

• You're data-obsessed and base decisions you make on proven, data-driven results

• You're excited about the future of mobile marketing and already have ideas on how to improve a program

What You'll Do

• Establish and execute the SMS, push, and in-app marketing strategy & roadmap

• Develop engaging copy and content for SMS, push, and in-app marketing campaigns, monitoring results and regularly A/B testing for clear best practices & improvements

• Grow the program via new customer acquisition strategies or promotion to existing customers

• Retain and re engage current subscribers; continually monitor the health of subscribers and different segments within the SMS program

• Own, develop, and continually optimize SMS journeys with an emphasis on automation, personalization, and targeted segmentation for optimal efficiency

• Develop and own A/B testing roadmap and optimizations, at times in collaboration with the engineering team, for SMS and app marketing

• Work closely with our SMS provider and engineering team for troubleshooting issues or testing new opportunities for both SMS and the app; manage vendor relationship

• Partner with the email marketing manager, loyalty & promotions manager, and retail teams to support campaign efforts and seamlessly integrate these campaigns into mobile marketing

• Partner with external and internal teams to develop and provide synthesized learnings

• Understanding SMS & push's place within the conversion path & customer journey or funnel

What You'll Need

• 2+ years of experience managing SMS and push, bonus for in-app content

• Familiarity with a CDP (Customer Data Platform) including segment-building logic

• Experience with app-specific tools (e.g. deeplinking), metrics and reporting; comfort and familiarity with various attribution models

• Looker, Adobe Analytics, and GA4 (Google Analytics) experience including multiple attribution models and app-specific attribution

• An innate understanding of complex scheduling strategies & geo-market needs

• Highly metrics-driven with strong analytical abilities; Google Analytics experience

• Experience working on cross-functional projects, supporting their success from start to finish

• Strong understanding of existing and emerging mobile marketing best practices and technologies

• Proven experience in testing methodologies, versioning, and personalization

• A growth mindset with a track record of testing and learning to constantly improve

Nice to Have

• Bonus Points!

• Experience supporting loyalty programs and working with email marketing teams

• Experience working on international campaigns

• Experience supporting brick & mortar marketing activations through digital channels

• Experience working on in-app content, campaigns, or reporting

What You'll Love About Us

• Great Company Culture

• Where you can be your true authentic self!

• Profit-Sharing Bonus Plan for applicable roles

• Medical, Dental, and Vision benefits

• Voluntary Life & AD&D Insurance, Critical Illness, Short Term Disability

• Prepare for the future

• 401(k) Safe Harbor Plan

• 4% company matching

• Employee Stock Purchase Plan (ESPP)

• Restricted Stock Units for applicable roles

• Wardrobe Perks

• 30% employee discount!

• Recognition of employee birthdays and work anniversaries!

• Work that stays at work

• Genuine work/life balance

• Rest and Relaxation

• Generous Paid Time Off, Paid Sick Time, and Paid Company Holidays

• Paid Parental Leave

We're ready to meet you! Come help us achieve our ambitious goals!

At Lulus, we believe our people are our greatest asset and we seek to structure competitive compensation offers to ensure that we can attract and retain the best talent. Our job postings include an annual base salary range for the role. The stated base salary range represents our good faith estimate as to what candidates are likely to expect, and we tailor our offers within the range based on several factors, including the selected candidate's educational and professional experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the selection process. Base salary is a part of a total compensation package, which, depending on the position, may also include an annual bonus and other benefit programs.

Qualifications