SMB Demand Generation Manager, Accelerate

Facebook Menlo Park , CA 94025

Posted 3 days ago

Over 90 million businesses rely on Facebook Pages to reach potential customers for free. Facebook's scale means that we can help businesses reach and engage people who matter to them.

We succeed when we help our customers grow their business. At Facebook, you can play a key part leading this movement on our Global Customer Marketing team. We are looking for experienced marketing professionals to lead the strategy and execution of marketing content at scale for our Small to Medium Business Audience.

You will be responsible for developing marketing materials that help small businesses adopt the right solutions to help grow their business. This includes digital experiences, print, video collateral, and more. To be successful in this role, you should have significant experience in content creation, a strong appreciation of Facebook products and an understanding of how scaled marketing channels like emails and ads can be used to engage with advertisers. You also have the ability to work across multiple marketing disciplines and cross-functional teams and possess an understanding of small-medium business.

SMB DEMAND GENERATION MANAGER, ACCELERATE RESPONSIBILITIES

  • Lead Global Business Marketing strategy and efforts for advanced small business advertisers

Support regional marketing teams in development of narrative and creative assets to be utilized in campaigns

Develop and execute global marketing content strategy to support scaled marketing efforts to drive adoption of Facebook's paid advertising solutions

Collaborate closely with stakeholders to align content roadmaps to specific business goals

Partner with Small Business Sales, Channel Marketing, and Product Marketing teams to identify, prioritize and produce consistent positioning and messaging

Develop customer-centric content that inspires and educates businesses. Ensure content is compelling and integrated across channels including FB ads, emails, landing pages and more

Collaborate with other team members to ensure cohesive messaging across the user journey

Work hand-in-hand with designers, copywriters, and web developers to lift the Facebook brand experience

Identify right levers behind successful marketing content and iterate on those learnings

Work directly with Marketing Science and Data Science partners to measure and report impact of campaigns and initiatives

MINIMUM QUALIFICATIONS

  • BA/BS degree
    5+ years of total marketing experience, with 3+ years experience in digital marketing and media buying operations

Experience with B2B marketing

Experience with managing or creating content for paid and organic online media

Experience building and utilizing customer success stories

Proven experience in building cross-functional relationships

Analytical and problem-solving experience

Experience with video or motion design content development

PREFERRED QUALIFICATIONS

  • Experience and willingness to create marketing materials and manage the creative process with designers and web developers

Experience translating complex concepts into easy-to-understand language

Experience working with globally distributed teams

Experience collaborating with multiple cross-functional partners or matrixed organizations

Project management and leadership experience

Experience working in a start-up environment

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together.

Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.



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