As a Sr. Marketing Specialist for the Small Business Credit Card program, you will be involved in planning, executing and measuring the performance of existing customer marketing campaigns for Amazon businesses. You will own the strategy for reaching and engaging our customer base through digital marketing and demand generation campaigns. You will partner with internal and external stakeholders to develop engaging content that drives card spend and improves overall customer loyalty. In addition, you will analyze campaign results and report on performance to management teams.
Key Job Responsibilities
Develop existing customer marketing campaigns for our small business credit card program across website, email and digital advertising channels
Work closely with the marketing, product and partner teams on campaign development and implementation
Create and execute demand generation programs
Analyze data to determine campaign efficiency
Ensure creative marketing materials undergo regular review and adhere to brand guidelines
Develop and communicate marketing plans, campaign results and project recommendations to leadership