Site Merch And Planning Analyst

Position Summary: Site Merch and Planning Analyst

The Site Merch and Planning Analyst is responsible for managing and executing the GC.com merchandise marketing strategies and preparing a detailed analysis of specific promotional performance results in ensuring delivery of assigned channel sales goals. This role will collaborate closely with category marketing managers and merchants to establish consistent strength in our product presentation in alignment with the overall GC Brand strategy.

Responsibilities will include, but will not be limited to the following:

• Manages and executes the day-to-day operations of the promotions. Requires close collaboration with Enterprise Merchandising, Inventory Management, Platform Operations, Contact Center, and Customer Service teams.

• Analyzes the performance of merchandising offers & promotions to constantly increase the effectiveness of those offers via EDW reporting and analysis.

• Collaborates with merchandising team to ensure all brand initiatives are in alignment and relevant to promotions and product assortments.

• Leverages Adobe analytics to analyze site metrics and related data to identify opportunities to improve merchandising, customer experience, and product category assortments.

• Ensures promotional collections are relevant SKU assortments to improve customer experience, increase engagement and performance.

• Partners cross-functionally with e-Commerce, Marketing, Merchandising, etc. to help develop promotional strategies to provide a superior category-based shopping experience, and plan and execute co-op marketing promotions.

• Works closely with Digital Marketing team to ensure effective product-merchandising reach in all channel marketing initiatives.

• Ensures we are first to market with all major new products and product launches in tight coordination with Enterprise Merchandising, Retail Marketing, and Inventory Management.

• Develops new techniques of analysis that are used to micro-target sub-sets of the business that need improvement.

• Additional duties as assigned.