Job TitleShopper Marketing Manager
Hiring location: Oslo, Norway or Stockholm, Sweden
In this role, you have the opportunity to
be responsible for all aspects of Shopper Marketing, namely the creation and execution of a 12 month rolling omni-channel activation plan built around retailer-, shopper- and category-insights in consultation with key stakeholders.
The Shopper Marketing Manager acts as leading business partner, focusing on planning and shaping in-store activation (both off and online), leveraging brand visibility and improving our shopper experience and business results via winning at the point and moment of purchase.
You will be responsible for end to end project management of activation plans, budget management (including ROI analysis) and collaboration with sales and marketing, to translate retailer and shopper insights into business results. You will report directly to Shopper Marketing Director, who is part of the Nordic Leadership team.
You are responsible for
Planning and development of shopper marketing strategy and objectives, identifying opportunities based on translation of retailer, shopper and category insights in consultation with both internal and external stakeholders
Own investment strategy and budget including monthly/quarterly reconciliation
Leveraging key retailer assets, omni-channel capabilities and identifying future opportunities for shopper engagement and path to purchase
Clear discipline of measuring and monitoring key performance indicators and return of investment
Have a key role in cross-functional collaboration to drive holistic approach to all planning, strategy and development
Drive shopper improvement projects that can deliver financial and strategic benefits to the retailer and the business
To succeed in this role, you should have the following skills and experience
At least 5 years of experience in a similar role with strong understanding of retail environment (off and online)
Clear and holistic communicator
Influential and persuasive
Good interpersonal skills and ability to prioritize and work to deadlines
Able to identify and create a compelling story from data and insights
Planning, budget management and project management skills are essential
Commercial skills in bringing brand plans to life in retail environment
Fluent in local language and English
In return, we offer you
Exciting challenges in a good and inspiring working environment.
Good opportunities for growth and development, personal as well as professional.
Be a part of the Philips Nordics digital transformation journey, taking digital marketing activation in Nordics to the next level
Why should you join Philips?
Working at Philips is more than a job. It's a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it's like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.
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