Shopper Insights Lead, Brand

The Boston Beer Company, Inc. Boston , MA 02298

Posted 2 weeks ago

We are The Boston Beer Company. We brew the best beer. We hire the best people.

We are always eager to find competitive, motivated, hardworking people who love beer and want to join our team. We work hard and we play hard. Think you have what it takes?

We are currently hiring a Shopper Insights Lead in Boston, MA.

The Shopper Insights Lead will be a key support role to the Senior Manager providing a foundational understanding of shopper behavior/trends to brand, commercialization, sales and category management departments. They will deliver actionable shopper insights to help BBC understand the causals for shopper behavior and how the insights can impact sales of Boston Beer Company products. The insights provided will include macro and micro trends with a shopper lens and how those trends relate to classes of trade, retailers, categories, segments, brands and items. The role will be responsible for embedding shopper insights into brand plans, sales execution, and external customers (retailers & distributors).


  • Support the Sr Manager as the 'voice of the shopper' understanding and providing shopper insights throughout the Path to Purchase.

  • Influence and drive business results by analyzing, interpreting, and communicating key shopper insights from available data sources.

  • Manage data sets to synthesize and commercialize key shopper insights across functional teams.

  • Link the understanding of category shopper behavior and the implications to brand and retailer strategies.

  • Coordinate key shopper insights across other BBC analytical teams to include consumer research and sales/brand business analysis teams.

Physical requirements: Must be able to lift a case of beer.

Working conditions: Ability to travel 10-20%


Required: Bachelors degree

Desired: Masters Degree



  • Minimum of 3 years of experience in a Category Manager and/or Shopper Insights role

  • Hands on experience with a full range of syndicated and custom research sources (Household Panel, Spectra, shopper studies, Numerator)

  • Demonstrated success working directly with retailers and distributors

  • Strong analytical and technical skills

  • Ability to work with and connect multiple data sources to drive concise and actionable insights

  • Effective storytelling and communication skills (written, verbal, presentation)

  • Advanced Microsoft Office skills

  • Understanding of brand development/planning and implications to retailer selling teams

  • Must be able to work constructively in a team environment


  • Beer/Alcohol industry knowledge

  • Understanding of the sales process, distributor network, and retail landscape

  • Knowledge of existing and emerging data/research suppliers

Some Perks:

Our people are our most important "ingredient." We not only have to hire the best, but we have to reward, develop, and retain them too. We also have a variety of benefits including a competitive compensation package, extensive training programs, excellent healthcare, a discounted stock purchase plan, and a 401K program with a generous company match. Not to mention, there's the free beer too!

Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran's Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact for assistance.

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Shopper Insights Lead, Brand

The Boston Beer Company, Inc.