Shopper & Category Insights Manager
Rogers , AR 72757
Posted 3 weeks ago
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Site Name: Rogers District Office Building II Posted Date:
Sep 28 2021 The Shopper and Category Insights Manager (Category Advisor) guides a vision for the category with the retailer and works closely and collaboratively with the Walmart Buyer. Core to our GSK approach is synthesizing shopper and category insights to build winning category strategies and assortment recommendations for the category and the retailer. The goal of the Shopper and Category Insights function is to be on the leading edge for the retailer integrating consumer, shopper and analytic insights, processes and tools to drive vision and strategy for each category.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: Work collaboratively with the Walmart Buyer to understand priorities and strategies to deliver winning approaches; be recognized as a strategic partner Develop category growth initiatives to influence customer category strategies that drive sales and market share growth Identify and develop value creating strategies and opportunities for the category Apply marketing research information (IRI, Nielsen, Numerator and Primary) as it relates to shopper and category strategy Analyze category dynamics for the local team and retailer including consumption and shopper behavioural data to identify category trends, competitive activity from account programs that may have major, long-term impact on goals and strategies Lead annual category modular review process(es) understanding category trends, shelf and space opportunities and make appropriate recommendations to the planogram to drive incrementality and market share gains Must embrace and utilize advanced analytics and technology, such as the following:
Store level data to analysis and drive business Virtual aisle, as well as shelf validation methodologies GSK Shopper Science Lab and proprietary Advance Range Review Tool (ARRT) Must drive for results that are customer focused: Broaden level of influence throughout Walmart, particularly within non-purchasing functions (i.e. vendor collaboration, marketing, research, store testing, etc) Collaborate with Shopper Insights in applying Category Leadership Platform strategies, identifying knowledge gaps, shopper trends and developing vision for the category present and future state Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: Bachelor's Degree 5+ years of CPG retailer key account category management or related industry experience Category advisorship experience Experienced in Microsoft Office Suite, including Excel, Word, PowerPoint, OneDrive, Teams and Power BI Experience in Retailer databases (Walmart Retail Link) and Retail consumption sources (IRI/Nielsen/RSi) Preferred Qualifications:
If you have the following characteristics, it would be a plus:
MBA JDA proficiency Agile and quick learner with astute strategy abilities and mindset Excellent communicator and presenter, with ability to communicate across all levels of the organization Strong intellectual curiosity and analytical skills to identify trends from multiple sources and translate into compelling storytelling Must have competency in communication, specifically written, strong functional/technical skills, and able to manage a multi-project based workload Demonstrates compliance with financial requirements, and internal reporting policies Demonstrates values and behaviors consistent with GSK expectations LI-GSK Why GSK? Our values and expectations are at the heart of everything we do and form an important part of our culture. These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork.
As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities: Operating at pace and agile decision-making - using evidence and applying judgement to balance pace, rigour and risk. Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
Continuously looking for opportunities to learn, build skills and share learning. Sustaining energy and well-being Building strong relationships and collaboration, honest and open conversations. Budgeting and cost-consciousness If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US). GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles.
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