Shop Essentials Sales Rep

Snap-On Tools Seattle , WA 98113

Posted 2 months ago


Location: Seattle / Tacoma, WA - Northwest Region

Position Summary:
Staff and maintain Snap-on's mobile Shop Essentials showroom. Focus exclusively on the needs of critical industry shop owners and their technicians, ranging from the basic to the most advanced shop equipment and diagnostics solutions in the market. Utilize the mobile showroom to interact with franchisees, company store managers and their customers, performing high-level product demonstrations, and a complete range of accessories that complement each unit. This position is intended to grow franchisees' equipment business by showing them the importance of promoting the value that Snap-on equipment and diagnostics have over the competition, and the partnership they can create with their shop owners for future equipment and diagnostics sales.


Key Tasks

  • Being a product expert, assist franchisees and company store managers in selling diagnostic workstations, welders, plasma cutters, air conditioning machines, air compressors, tire machines, and wheel balancers, along with other shop equipment to end-users

  • Visit shops in franchisee routes, showing the value our products provide to franchisees, company store managers, and their customers, who can also help with sales

  • Assist in growing the business of franchisees, company store managers and their customers. Write and present quotes to end-users with a sales expectation of $55,000 per week

  • Evaluate and coach franchisees and company store managers on methods to grow the equipment and diagnostics segments of their business

  • Maintain accountability for corporate assets in the form of assigned product inventory

  • Operate van in compliance with the Snap-on program

  • Operate van according to DOT regulations and safety guidelines

  • Interact with franchisees, company store managers, and FPT members to ensure coordination of programs and policies, and to share best practices

  • Work with FPT members and franchisees to help the region meet sales goals

  • Attend sales meetings to build relationships with franchisees, company store managers, and FPT members to drive participation to 100%, and teach them equipment and diagnostics sales



  • High school diploma

  • Bachelor's degree preferred (if no bachelor's degree, equivalent experience required)

  • 5 to 7 years of retail or route sales experience

  • Previous TECHKNOW Sales Rep experience preferred

  • Sales management and retail experience a plus

  • Experience in business and related positions

  • Valid driver's license

  • Ability to quickly become a product expert in selling diagnostic workstations, welders, plasma cutters, air conditioning machines, air compressors, tire machines, and wheel balancers, along with other diagnostics and shop equipment to end users, using product videos and hands-on practice

  • Ability to drive cab/chassis truck with 22' box, 70-85% of the time

  • Ability to lift 50 pounds frequently (below shoulder height) and more than 50 pounds occasionally (using forklift or other lifting device)

  • Ability to travel

  • Adept at Microsoft Office Suite

Successful completion of Snap-on training programs

  • Product knowledge

  • Collections

  • Asset management

  • Budgeting

  • Business operations

  • Computer proficiency

The following individual characteristics and competencies are particularly important:

  • High energy level and highly motivated

  • Results driven set and achieve goals

  • Strong communication skillsinterpersonal, relationship building, presentations, verbal/written, listening

  • Persuasive and influential

  • Customer focused

  • Strong core values

  • Ability to influence participation

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Shop Essentials Sales Rep

Snap-On Tools