Sevr Sales And Brand Manager

Get ready to make an impact in the industry's most talked-about brand. The SEVR brand is on a thrilling journey of growth, innovation, and momentum, and we're looking for a quarterback to lead that team. As SEVR Sales and Brand Manager, you'll have the opportunity to drive success through dynamic direct sales. You'll represent SEVR in a front-facing role from all angles of the business, starting with providing excellence in daily service activities. Travel to industry events, engage the end-user, utilize well-known bowhunting influencers, deliver top-tier service experiences, and tailor promotions using immediate and insightful sales analysis. Join our passionate team, where growth opportunity abounds in a highly collaborative setting and exciting and rewarding challenges await. Dive into the world of brand building in the passionate realm of bowhunting enthusiasts. This position will work with several departments to assure the success of the SEVR brand and will report directly to the VP of Sales and Marketing. Apply now and embark on your adventure with us.

CORE RESPONSIBILITIES

The Sales and Brand Manager holds a pivotal role in overseeing the execution and completion of sales promotions and brand building encompassing a wide variety of functions.

Ownership of Customer Experience

• Take ownership of the customer experience by handling all day-to-day inquiries via phone, live chat, and other communication channels.

• Technical Support: Address technical questions and concerns promptly and effectively, providing solutions and assistance to ensure customer satisfaction.

• Continuous Improvement: Continuously evaluate and improve customer service processes and procedures to enhance overall satisfaction and loyalty.

Direct Sales Analysis and E-commerce Optimization

By leveraging direct sales analysis and e-commerce optimization techniques, the Sales and Brand Manager contributes to the continuous improvement of sales strategies and the overall success of the broadhead brand utilizing a unique direct-to-consumer marketplace strategy.

• Direct Sales Analysis: Conduct thorough direct sales analysis and leveraging the latest e-commerce tools to optimize results from sales promotions.

• Data-driven Insights: Utilize advanced analytics tools to evaluate direct sales data and derive actionable insights. By tracking sales trends, customer behavior, and campaign performance, the Sales and Brand Manager can make informed decisions to enhance promotional strategies that builds the brand and increases sales.

• E-commerce Tools: Explores and deploys the latest e-commerce tools and technologies to innovate and maximize promotional effectiveness. This includes leveraging e-commerce platforms, automation tools, and digital marketing techniques to reach target audiences and drive direct sales.

• Optimization Strategies: Implement optimization strategies based on data analysis findings to improve sales performance. This may involve adjusting promotional tactics, refining targeting parameters, or optimizing product positioning to capitalize on market opportunities and maximize revenue. Collaborate with Product Development to align their efforts with the marketplace.

Social Media Promotion

• Coordinate and monitor social media platforms as promotional vehicles to enhance brand visibility.

• Manage the content procurement and delivery process to ensure consistency and quality.

• Implement email address mining campaigns to expand the brand's reach.

• Strategically distribute promotions through all media channels to maximize impact.

• Monitor and innovate the SEVR brand on social media platforms to promptly respond to customer interaction fostering positive exchanges and elevating the brand status.

Event Representation

• Coordinate and execute consumer show attendance, ensuring a consistent brand vibe that resonates with the SEVR consumer.

• Provide venue coordination and oversee booth design to optimize brand visibility.

• Analyze event effectiveness to innovate future strategies.

• Maintain a comprehensive event calendar.

Pro Staff Management

• Monitor hunting markets to identify key influencers and foster relationships with them.

• Collaborate with contracted pro staff to facilitate media content creation and collaborative promotions.

• Integrate the influencer and pro staff community to engage and align with SEVR sales and marketing initiatives.

Qualifications

The successful candidate for this role will possess the following qualifications:

• Entrepreneurial drive.

• Willingness and ability to manage day to day consumer inquiries via phone and email.

• Proactive approach to building brands and driving sales numbers.

• A high level of interpersonal ability.

• Ability to recognize where and how to add value.

• Interest in and understanding of applied digital marketing functions.

• Ecommerce experience (B2C Sales)

• Proven experience in retail, sales, marketing, customer service.

• An archery and bowhunting enthusiast.

This is an on-site role located in Salt Lake City, Utah.

Employment-based sponsorship is not available for this role.

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