Service Marketing Leader, Americas

Life Unlimited. At Smith+Nephew we design and manufacture technology that takes the limits off living.

The Service Marketing Leader, Americas role, reporting to the Global Marketing Director, Service, involves being a key member of the Global Service Growth & Marketing team. This role focuses on identifying and capitalizing on service business growth opportunities across all BUs and Functions in the Americas market. Responsibilities include developing a Service portfolio comprising Service Contracts, Value-added Services, and OEM Solutions to drive revenue growth. The role emphasizes enhancing business performance through a deep understanding of Smith+Nephew's commercial and operational environment, financial analysis, market intelligence, and customer insights. Key priorities include creating content for customer and channel consumption, developing training materials, systematically organizing and communicating service/market analytics to identify growth opportunities, lead generation, and digital/online marketing.

What will you be doing?

• Collaboration - establish a broad set of relationships across Smith & Nephew and with the NA sales and marketing teams in particular, to support the new organization

• Service Portfolio - collaborate with stakeholders across franchises at to build a portfolio of Service offerings

• Create new tiered service offerings at different price points and build a value proposition for the same.

• Track Contract capture rates for Service across key business units and put strategies in place to increase these rates

• Identify new value-added service offerings like OEM solution, EMR/PACS integration service etc. to add to the service portfolio to drive revenue growth

• Analyze service pricing across various segments and drive necessary action to correct these where required.

• Support the development of sales and marketing plans for the Americas Service business

• Development of customer insights and industry benchmarking to ensure competitive service offering

• Business planning & forecasting - collaborate with Finance and other counterparts to deliver commercially focused plans and set appropriate performance targets, backed up with action plans

What will you need to be successful?

• Bachelor's degree, Master's preferred

• 8-12-years of work experience in Medical Devices or Technology industry in Sales, Marketing or Operations roles, experience in Service strongly preferred

• Demonstrated ability to use data for effective decision making

• Experience in using SAP, Salesforce.com and/or other ERP/CRM platforms preferred

• Strong communication and consensus-building skills

• Proven ability to drive change and establish new processes & procedures

• Experience in digital marketing is highly desired

• Travel Requirements: Up to 20%

You Unlimited.

We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve.

• Inclusion, Diversity and Equity: Committed to Welcoming, Celebrating and Thriving on Diversity, Learn more about Employee Inclusion Groups on our website (https://www.smith-nephew.com/)

• Your Future: 401k Matching Program, 401k Plus Program, Discounted Stock Options, Tuition Reimbursement

• Work/Life Balance: Flexible Personal/Vacation Time Off, Paid Holidays, Flex Holidays, Paid Community Service Day

• Your Wellbeing: Medical, Dental, Vision, Health Savings Account (Employer Contribution of $500+ annually), Employee Assistance Program, Parental Leave, Fertility and Adoption Assistance Program

• Flexibility: Hybrid Work Model (For most professional roles)

• Training: Hands-On, Team-Customized, Mentorship

• Extra Perks: Discounts on fitness clubs, travel and more!

Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.

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