Service Line Marketing Strategist

Virtua Health, Inc. Marlton , NJ 08053

Posted 2 months ago

HELPING YOU BE WELL, GET WELL AND STAY WELL

As one of New Jersey's largest non-profit health systems, Virtua provides comprehensive health care services to achieve its mission to help people be well, get well and stay well.

Virtua provides services through Virtua Medical Group with 302 physicians and other clinicians, and at its urgent care centers, hospitals, ambulatory surgery centers, health and wellness centers, fitness centers, home health services, long-term care, rehabilitation centers and paramedic program.

A leader in maternal and child health services, Virtua delivers nearly 8,000 babies a year. It provides health services to 1,500 businesses, and participates in Virtua Physician Partners, a clinically integrated network of 1,400 physicians and other clinicians.

Virtua is affiliated with Penn Medicine for cancer and neuroscience and the Children's Hospital of Philadelphia (CHOP) for pediatrics.

Virtua employs more than 9,000 and has been honored as the #1 Best Place to Work in the Delaware Valley every year since 2007. It is the recipient of a 4-star rating from the Centers for Medicare and Medicaid Services (CMS) for quality of care, and its hospitals earned straight A's in patient safety by The Leapfrog Group and the 2016 Patient Safety Award from Healthgrades.

U.S. News and World Report ranked Virtua's Mount Holly and Voorhees hospitals as High Performing Hospitals and Voorhees as a Best Regional Hospital. Virtua is also the recipient of the Consumer Choice Award from the National Research Corporation.

Employment Type:

Employee

Employment Classification:

Regular

Time Type:

Full time

Work Shift:
1st Shift (United States of America)

Total Weekly Hours:
40

Location:

Marlton, NJ

Additional Locations:

Job Summary:

Job Summary:

The marketing strategist/service line specialist is a zealot for achieving growth goals through the development of marketing plans, strategic activation, content development and measurement of results. The marketing specialist directs service line marketing strategy, manages budget and key vendor partnerships to achieve goals; as the consulting partner to physicians and business and operational leaders, the strategist has expertise in digital, content and customer relationship management (CRM) and has demonstrated experience in driving profitable growth and market share. Responsible for market development by effectively packaging programs and heart-wiring brand stories that differentiate multiple Virtua business units and service lines.

Position Responsibilities:

Transforms strategic and business goals into creative marketing plans by directing a disciplined process of differentiated messaging, multi-channel activation, journey mapping, distribution networks, audience segmentation, insight and measurement; manages budget and vendor partnerships to support marketing plans.

Identifies market growth opportunities through data-driven analytics, competitive research and comprehensive understanding of consumer decision-making models and physician referral channels; researches external market trends, marketing best practices and directs effective marketing strategies and budget with demonstrated ROI.

Develops digital-first marketing solutions to drive growth and enhance reputation of multiple service lines and business units; Demonstrates comprehensive knowledge of digital platforms, CRM strategies, key performance indicators, trends in SEO, paid digital and social; and regularly communicates results of integrated marketing campaigns.

Packages effective and heart-wired brand stories that differentiate multiple Virtua business units and service lines in digital, video, audio, written and event formats.

Position Qualifications Required:

Required Experience:

  • At least 5 years in consumer marketing, brand management or health care marketing

  • Track record in developing digital campaigns and demonstrating ROI of campaigns

  • Outstanding communications and writing skills

  • Creative thinker

  • Skilled in market research and strategy development

  • Wide-use of marketing platforms, data management and building insights about key audiences

Required Education:

BA/BS degree in marketing, or related field; MBA or master's preferred


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Service Line Marketing Strategist

Virtua Health, Inc.