SEO Web Analyst

Pearson Orlando , FL 32801

Posted 2 months ago

SEO Web Analyst

Description

At Pearson, we're committed to a world that's always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it's one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology and each other to surpass these boundaries we create seeds of learning that become the catalyst for the world's innovations, personal and global, large and small.

Qualifications

  • 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education

  • 1 years experience in link building, link acquisition, and outreach for SEO a plus

  • Experience in SEO preferred

  • Knowledge of search engines and their ranking algorithms

  • A basic understanding of SEO practice and methodology, including architectural and design competencies, content and writing knowledge; as well as off-page link and promotion understanding.

  • Understanding of SEO KPIs and reporting/analytical tools like Google Search Console, Moz, SEMRush, AHREFs, AWR, Screaming Frog, etc.

  • Knowledge of Web Analytics applications such as Google Analytics

  • Basic knowledge of HTML & Content Management Systems

  • Experience with web analytics and a/b testing applications

  • Experience with the development, management, analysis, reporting and forecasting of media campaigns

  • Experience in or with digital marketing for lead generation, channels, sources, best practices and KPI's.

  • Experience managing out-sourced vendors

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-FL-Orlando

Work Locations: US-FL-Orlando-2101 Park Center 2101 Park Center Drive Suite 250 Orlando 32835

Job: Marketing

Organization: North America Learning Services

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Oct 3, 2019

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1911833

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.


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SEO Web Analyst

Pearson