SEO Strategist

Stanley Black & Decker, Inc. Towson , MD 21204

Posted 2 months ago

Job Description:

We Don't Just Build the World, We Build Innovative Technology Too.

This is the career you've been waiting for your whole life. Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you'll get the unique chance to impact some of the world's most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black & Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We're the World's largest tool company. We're industry visionaries. We're solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art "smart factory" products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Who You Are

You're a curious problem solver who has the ability to bring big ideas to life. You're creative and scrappy but can navigate a large organization with ease. You're agile and adaptable but work with precision to ensure we deliver top-notch customer experiences, always. You also have:

  • 2-4 years' experience in search engine marketing (SEO or PPC). Agency experience is a plus but not required. Acute strategic and analytical skills

  • Bachelor's or advanced degree in business, marketing or related field.

  • Independent self-starter with ability to multi-task in a highly energetic, fast-paced environment.

  • Strong project management/organizational skills.

  • Strong communication skills-verbal, written, and interpersonal.

  • Demonstrated proficiency in managing multiple SEO projects from implementation through execution.

  • Demonstrated ability to uncover SEO opportunities and execute on them to drive incremental results.

  • Mastery of SEO best practices; on-page, off-page, and technical.

  • Familiar with SEO software (Conductor Searchlight, Google Search Console, Screaming Frog, SEMRush).

  • Strong proficiency with web analytics tools (Google Analytics, Google Data Studio).

  • Experience with link building campaigns a plus.

  • Extremely capable with Microsoft Excel and PowerPoint.

What You'll Do

As an SEO Strategist, you'll be part of our Global Tools & Storage (GTS) team located in Towson, MD. We are looking for a self-motivated, highly competitive SEO Strategist to join our growing digital team. The SEO Strategist will pro-actively analyze, monitor, and execute on key SEO opportunities across our range of branded properties.

Reporting to the Sr. Search Engine Marketing Manager, this person will help to uncover organic search optimization opportunities, develop holistic SEO strategies for our brand websites, and work cross-functionally with copywriters, IT, front-end developers, and content managers to see ideas through execution, all while reporting on organic search success. Specifically, you'll:

  • Develop holistic SEO strategies across our range of brand websites.

  • Partner with IT, front-end developers, and content managers to implement on-page SEO optimizations.

  • Pro-actively analyze SEO performance using tools such as Conductor Searchlight and Google Search Console to uncover wins and opportunities on a regular basis.

  • Turn SEO opportunities into defined projects and see through to execution.

  • Perform periodic audits and routine keyword research to ensure brand websites are fully optimized.

  • Regularly report on keyword rankings and organic traffic performance across brand websites.

  • Write click-thru-worthy meta data for product and category pages.

  • Optimize product detail pages to ensure SEO effectiveness.

  • Evaluate competitor SEO performance and regularly report

  • Hold regular SEO lunch and learns to educate internal team members on SEO best practices and grow SEO competency within the organization.

  • Support Amazon SEO optimization efforts as needed.

Benefits & Perks

You'll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, 401k, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What You'll Also Get

  • Career Opportunity: Career paths aren't linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

  • Learning & Development: Our lifelong learning philosophy means you'll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

  • Diverse & Inclusive Culture: We pride ourselves on being an awesome place to work. We respect and embrace differences because that's how the best work gets done. You'll find we like to have fun here, too.

  • Purpose-Driven Company: You'll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

Stanley Black & Decker is one of the world's largest, fastest growing and most dynamic companies. SBD, a Fortune 200 company is a world-leading provider of tools and storage, commercial electronic security and engineered fastening systems, with unique growth platforms and a track record of sustained profitable growth.

#LI-SM1

EEO:

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran's status or any other protected characteristic.

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SEO Strategist

Stanley Black & Decker, Inc.