SEO Specialist

SEO Specialist

PLEASE NOTE THIS IS NOT A REMOTE JOB, IT WILL REQUIRE YOU TO WORK ON A HYBRID SCHEDULE IN WALWORTH, WI. DO NOT APPLY IF YOU CANNOT DO THIS.

Responsibilities for SEO Specialist

• Develop optimization strategies that increase the company's search engine results rankings
• Research SEO keywords to use throughout the company's website and marketing materials
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Efficiently communicate with other marketing professionals to align goals
• Collaborate with others within the marketing department to manage SEO strategy
• Write compelling and high-quality website content, including blog posts and page descriptions
• Update content and website links for maximum optimization and search engine rankings
• Analyze core metrics performance data and make strategic recommendations through written reports and PowerPoint presentations to key stakeholders
• Conducting, cataloging, and analyzing competitive market research to provide strategic insights tailored specifically to company’s position within their industry

Qualifications for SEO Specialist

• Two to three years of experience in successfully developing and executing SEO campaigns
• Understanding of search engine algorithms and ranking methods
• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
• Knowledge of keyword research, on-page optimization, technical SEO, content marketing, data mining tools, and link building as they apply to marketing/e-commerce platforms.
• Able to complete competitive analysis of other companies within the industry
• Excellent written and verbal communication skills (email, phone, etc.)
• Comfortable analyzing high volumes of data daily
• Familiarity with WordPress or other content management systems
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus
• Functional knowledge of HTML & CSS
• Knowledge of mobile vs. desktop SEO strategies