SEO Specialist

Penn Foster Scranton , PA 18510

Posted 3 weeks ago

Position Summary:

Through the power of education, Penn Foster helps tens of thousands of students each year gain the knowledge, skills, and the confidence to help them on their paths toward career and life success! Join our team and help change a life, or make a dream come true.

We are seeking an SEO Specialist to join our team to help us improve our Search presence and get the right users to our website. You should have a deep understanding of Google's algorithms, thorough knowledge of SEO best practices, and strong technical and writing skills. Our team is a close-knit community working together to deliver top-notch solutions and empower each other. We are passionate about our work and strive to bring the highest quality to our solutions. As a member of our team, you will work with cross-functional teams to create the ideal user experience for all our prospective and current students.

Essential Job Functions:

  • Create and execute SEO action plans

  • Review and understand overall digital marketing strategy in addition to SEO strategy and goals for several internal brands and websites

  • Create action plans on SEO strategy and goals and execute in a timely manner

  • Produce weekly reports on SEO action plan execution and status

  • Cross-channel collaboration with the Paid Media team to optimize our search portfolio

  • Manage SEO performance tracking and analytics

  • Maintain tracked and targeted keyword sets relevant, strong, realistic and ever-growing, with support of other SEO Specialists

  • Monitor technical SEO status of all websites to identify problem areas as well as optimizations

  • Work across functions on implementing all technical and content-based optimizations

  • Work with Content team to keep on-page optimization sharp and up-to-date

  • Collaborate with UX developers and Web Analytics on optimization projects to improve user engagement

  • Manage SEO performance tracking and analytics leveraging internal and external tools

  • Independently or with the support of the Strategy and Analytics team, develop the reporting that will allow you to know - on a daily basis - what is driving the performance of your portfolio

  • Produce weekly reports with insights for actionable SEO opportunities

  • Use internal and external data to provide the marketing and management teams with performance reports, by program, along with plans and recommendations to drive continued growth across portfolio

  • Clearly communicate on portfolio performance

  • From C-suite to teammates, you will ensure that the Penn Foster team has the right level of insights into current performance, short and long term expectations and plans to support growth

  • Stay on top of all SEO trends

  • Keep the team up to date on what's happening in the Search industry from algorithm updates to new trends

  • Share relevant information with the SEO team and beyond

Knowledge, Skills, Abilities:

  • 4-year college degree or equivalent experience

  • 2- 3 years of SEO experience

  • Thorough understanding of performance marketing, conversion and customer acquisition

  • Google Analytics and Search Console required

  • Basic knowledge of HTML and CSS required - javascript a huge plus

  • Experience with SEO analytics tools (SEO Clarity, aHrefs, Majestic SEO, Moz, etc.) a huge plus

  • Additional online marketing experience a plus (SEM, social, email, display, analytics)

Equal Employment Opportunity:

At Penn Foster we are proud to be an Equal Employment Opportunity employer. We are committed to creating a work environment that embraces and celebrates diversity. We do not discriminate based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other status protected under federal, state, or local law.

About Us:

At Penn Foster, we are dedicated to helping over 300,000 students each year achieve their goals through affordable, accessible, career-focused learning. Our mission has remained the same since 1890: to enhance the lives of our students and clients through the acquisition of skills and credentials that can help them work toward their career and life goals. Together with our extensive partner network of leading employers, community-based organizations, and academic institutions, we close skills gaps and are building a workforce that's prepared for the future job market. We aim to help businesses thrive by mobilizing their individual workers and energizing communities with opportunities for growth and progress. We are proud to play a role in the success of over 80% percent of our graduates that see improvement within their careers, as they inspire us to keep finding new ways to further our reach and broaden horizons. Join the Penn Foster movement and start working toward a better future today.

What We Offer:

We offer a competitive base salary, plus a robust benefits package that includes medical, dental, vision, flexible spending, generous paid time off, sponsored volunteer opportunities, parking & commuter benefits, a 401K with a company match, plus free access to all of our online programs.

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SEO Specialist

Penn Foster