SEO Specialist Online Flagship Stores

Yoox Net-A-Porter Group S.P.A. Milan , TN 38358

Posted 2 months ago

SEO SPECIALIST

YOOX NET-A-PORTER GROUP is the e-commerce partner of choice for leading fashion & luxury brands, designing and managing ONLINE FLAGSHIP STORES for offering their latest collection on the Internet. With over 15 years of experience in global luxury e-commerce, YOOX NET-A-PORTER GROUP offers brand partners a range of services, including creating and developing the creative concept, innovative interface design, state-of-the-art technology and R&D, high-precision global customer logistics, unrivalled customer care, international web marketing and e-commerce strategy development.

Role purpose:

The SEO specialist will join the Digital Marketing team of the Online Flagship Stores department working in close contact both with the partners and with various YOOX NET-A-PORTER GROUP teams.

Key Responsibilities:

  • Manage SEO activities for a number of Online Flagship Stores powered by YOOX NET-A-PORTER GROUP, spanning from keyword research to SEO audits to onsite optimization

  • Support the SEO team in projecting internal tools and improvements to the technological platform

  • Manage SEO migrations connected to releases and setups of partners' Online Flagship Stores

  • Collaborate with other digital marketing teams (Web Advertising, Web Analytics, CRM, UX) in order to create integrated optimization strategies

  • Monitor organic KPI's and produce periodical reports both for internal top managers and external partners

Skills & Experience

  • 2+ years of proven SEO experience working as an SEO specialist, with a track record of improving the ranking and traffic of websites

  • Technical SEO: the ideal candidate has a sound knowledge of technical topics, such as canonicalization, redirections, structured data, XML sitemaps, etc

  • Web Analytics good Google Analytics knowledge is required to understand traffic data

  • Knowledge of the SEO state of the art - keeping up-to-date with the latest Google algorithm changes and dynamic nature of SEO

  • English speaking Being YOOX NET-A-PORTER GROUP a worldwide company, the candidate should have good English speaking competencies

  • Knowledge of HTML/CSS

  • Experience utilizing SEO tools - Screaming Frog, Google Search Console, Keywords Suggestions tools, etc

Desirable Skills

These skills are not critical to this role, but they would be considered a bonus.

  • Coding skills (either client side or server side)

  • Knowledge of a second foreign language such as German or French

  • Previous experience in retail, fashion or luxury

  • Communication and presentation skills to deal with different stakeholders

  • Proficiency in Excel

  • Experience developing or managing their own websites or blogs

Person Specification

  • Positive attitude, flexible, can work collaboratively

  • Enthusiastic, energetic and creative, like to bring ideas to the table

  • High attention to detail

  • Results-oriented and strong sense of ownership of projects

  • Hungry and passionate about SEO

  • Data-driven

ABOUT US:

YOOX NET-A-PORTER GROUP is the world's leading online luxury fashion retailer. The Group is a Global company with Anglo-Italian roots, the result of a game-changing merger, which in October 2015, brought together YOOX GROUP and THE NET -A-PORTER GROUP; the two companies had revolutionized the luxury fashion industry since their birth in 2000.

YOOX NET-A-PORTER GROUP is a unique business with an unrivalled offering including multi-brand in-season online stores NET-A-PORTER and MR PORTER, and multi-brand off-season online stores YOOX and THE OUTNET, as well as numerous ONLINE FLAGSHIP STORES, all "Powered by YNAP". Through a joint venture established in 2012, YOOX NET-A-PORTER GROUP has partnered with Kering to manage the ONLINE FLAGSHIP STORES of several of the French group's luxury brands.

In 2016, YOOX NET-A-PORTER GROUP joined forces with Symphony, an entity controlled by Mohamed Alabbar's family, to establish a ground-breaking joint venture to create the Middle East's undisputed leader for online luxury retail.

Uniquely positioned in the high growth online luxury sector, YOOX NET-A-PORTER GROUP has an unrivalled client base of more than 3 million high-spending customers, over 840 million visits worldwide and consolidated net revenues of 2.1 billion in 2017. The Group has offices and operations in the United States, Europe, the Middle East, Japan, China and Hong Kong and delivers to more than 180 countries around the world.

For further information: www.ynap.com

Linkedin: YOOX NET-A-PORTER GROUP | Twitter: @YNAP | Instagram: @YNAP


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