SEO Specialist I

Job Description

As a Search Engine Optimization Specialist I, you spearhead the strategy and optimization efforts for your clients' SEO programs. Your responsibilities include strategic planning, performance analysis, testing, and comprehensive reporting on all assigned campaigns. Ensuring an outstanding client experience is paramount, achieved through consistent communication, education, and productive reporting meetings held with clients at least monthly. Thriving in a cross-functional team environment, you possess a keen understanding of how your decisions impact both your clients and Go Local. Your focus extends beyond maintaining current accounts to actively seeking opportunities for revenue growth within your client portfolio. Your ability to devise unique solutions for clients and the agency alike promises to yield exceptional results!

Job Expectations

• Oversee SEO programs for a portfolio of 4 to 6 clients.

• Clients typically range from low to mid-tier, with the potential to manage one to two high-tier clients.

• Direct the management of SEO Statement of Work and deliverables from inception to completion.

• Act as the primary point of contact for your assigned clients.

• Identify and implement SEO tactics and best practices.

• Implement User Experience and Accessibility best practices.

• Monitor short-term and long-term optimization strategy, tracking product performance.

• Ensure programs are aligned with client objectives.

• Develop metrics and interpret monthly reports to gauge agency and client success.

• Remain updated on industry trends through continuous professional research.

• Effectively communicate relevant information internally to the appropriate product teams.

• Support Strategy Departments in achieving organic growth and client retention.

• Delegate tasks to SEO Analysts as needed.

Qualifications

Job Qualifications

• Must demonstrate a proven track record of the ability to prioritize, organize, and multi-task in a flexible and fast-paced environment to effectively meet deadlines

• Must demonstrate strong conceptual and written communication skills with a deep understanding of the English language (spelling, grammar, and vocabulary)

• Must demonstrate the ability to effectively communicate both technical and non-technical information between internal product teams

• Must demonstrate strategic and creative thinking when solving problems

• Must demonstrate a basic understanding of content management systems (WordPress experience preferred)

• Must demonstrate an understanding of technical and local Search Engine Optimization

• Must demonstrate proficient skills in Google Suite

Required Experience

• Bachelor's Degree in Marketing, English, Communication, or another related field, or equivalent experience

• Google Analytics Certification preferred

• Google Business Profile Basics Certification preferred

• Google Tag Manager Certification preferred

• 1 - 2 years of SEO experience preferred

• Experience with keyword research

Physical Requirements

• While performing the duties of this job, the employee is regularly required to stand, walk, sit, and talk or hear.

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Sit for extended periods of time

• Withstand seasonal changes in temperature

• Knowledge of how to use basic office equipment

Travel

• Up to 5%

Schedule

• Full-Time

Benefits

• Two (2) medical plan options with BlueCross BlueShield of Kansas City including company contribution.

• Dental, vision, basic/supplemental life insurance, short/long term disability, critical illness, and accident insurance.

• 401(k) retirement Safe Harbor plan available including company contribution.

• Fifteen (15) Paid Time Off (PTO) days your first year.

• Thirteen (13) paid holidays observed annually.

Perks

• Casual dress code.

• Snacks, coffee and vending available.

• 8 hours paid volunteer time off.

• Company events and incentives with an unmatched company culture!

Go Local Interactive is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Need Assistance? If you require assistance or reasonable accommodation for any part of the application or hiring process, please submit your request by email to careers@golocalinteractive.com. This contact information is for accommodation requests only, and should not be used to inquire about the status of applications.