SEO Senior Analyst

The Salesforce marketing team is seeking an SEO authority with a strong business mindset to boost our global marketing pipeline through organic web channels.

In this role, you'll collaborate with the SEO team to execute annual and quarterly web-organic strategies and partner with Web, Content Marketing, and Campaigns teams for successful implementation. Your data-driven approach will drive resources toward increasing traffic, improving conversion rates, and generating MQLs through organic web channels.

The ideal candidate has a background in B2B and tech-focused content marketing and SEO, with expertise in lead generation. You possess a deep understanding of SEO and the B2B lead funnel, and you excel at enhancing business processes through frameworks, streamlined processes, and automation where needed.

Responsibilities

• Conduct keyword research to identify valuable search terms and trends, and develop a comprehensive keyword strategy for content optimization.

• Work with the SEO team to design and implement process improvements that increase both productivity and business impact

• Provide recommendations and optimize website content, meta tags, headers, and URLs to improve search engine rankings and user experience.

• Deliver against the annual SEO roadmap and provide progress reports

• Work multi-functionally with Content Marketing, Integrated Campaigns, Web Marketing, Web Dev, PR and Product Teams to deliver on strategic roadmap

• Oversee day-to-day tactics that increase discoverability and improve keyword ranking, as measured by the business metrics of traffic and lead production

• Work with Analytics and Digital Marketing teams to identify and expose content gaps, using data to influence content production and localization roadmaps

• Stay ahead of on SEO trends and guide the organization through changes to the algorithm and SEO standard processes

• Leverage Brightedge, Google Analytics, Tableau and Salesforce for data analysis and insights generation

Qualifications

• Strong domain knowledge within SEO (2-5 years experience)

• Passion for driving organic growth

• Intellectual curiosity and strong partnership/collaboration proclivity

• Familiarity with technical audiences, international SEO and the B2B SaaS model

• Proficiency in using SEO tools and analytics platforms (e.g., Google Analytics, SEMrush, Moz) to track, analyze, and interpret data to make data-driven decisions and optimizations.

• Self-starter with the ability to use data and industry insights to make strategic decisions

• Strong analytical skills

• Strong written and communication skills