SEO Marketing Manager

Chegg Santa Clara , CA 95051

Posted 2 months ago

SEO Marketing Manager

Marketing Team | NYC, NY or Santa Clara, CA

We are looking for a highly qualified candidate for the role of SEO Manager. The role will also be highly visible within the organization and have the opportunity to join a company that is impacting student outcomes in a meaningful way. This position reports to the Head of SEO.

Responsibilities

  • Develop content strategies to optimize authored content targeting key terms as well as longer tail UGC

  • Collaborate on strategy and KPIs to measure success

  • Work cross-departmentally to achieve goals and execute tasks that are aligned with overall strategy.

  • Audit existing site to identify areas of deficiency in regard to best practices

  • Perform competitive analysis to identify potential areas of growth

  • Help to create and support marketing content (e.g., videos, case studies, blog posts)

  • Monitor various SEO tools, both internal and third-party, to recommend SEO initiatives

  • Perform research (keyword, topic, etc.) to identify areas of improvement and new opportunities

  • Stay up to date on trends in SEO and internet marketing.

Requirements

  • 5+ years' experience in Search Engine Optimization (SEO)

  • Understanding of Search Engine Optimization (SEO) processes

  • Experience working with popular SEO tools

  • Experience working with CMS and building/administering content in multiple CMS environments

  • Knowledge of HTML/CSS and website administration

  • Experience with website analysis using a variety of analytics tools including Google Analytics & Adobe Analytics

  • High-level proficiency in MS Excel, PowerPoint, and Word

  • Ability to manage time, self-motivated, and deliver projects on time.

  • Communicate clearly and effectively at multiple levels within the company.

What is Chegg?

An 'always on' digital learning platform.

Chegg puts students first

Everything we build in this company is student-focused, making us the leading student-first connected learning platform. Chegg strives to improve the overall return on investment in education by helping students learn more in less time and at a lower cost. This is achieved by providing students a multitude of educational tools from affordable textbook rentals to Chegg Study, which supplements their learning through 24/7 tutor access, step-by-step help with questions, and more. Chegg is a publicly-held company based in Santa Clara, California, and trades on the NYSE under the symbol CHGG.

Why do we exist?

Students are working harder than ever before to stabilize their future. Our recent research study called State of the Student shows that nearly 3 out of 4 students are working to support themselves through college and 1 in 3 students feel pressure to spend more than they can afford. We founded our business on provided affordable textbook rental options to address these issues. Since then, we've expanded our offerings to supplement many facets of higher education learning through Chegg Study, Chegg Math, and Chegg Internships and more to support students beyond their college experience. These offerings lower financial concerns for students by modernizing their learning experience. We exist so students everywhere have a smarter, faster, more affordable way to student.

Video Shorts - Life at Chegg: https://jobs.chegg.com/Video-Shorts-Chegg-Services

Certified Great Place to Work!: http://reviews.greatplacetowork.com/chegg

Chegg Corporate Career Page: https://jobs.chegg.com/

Chegg India: http://www.cheggindia.com/

Chegg Israel: http://insider.geektime.co.il/organizations/chegg

Chegg is an equal opportunity employer

#LI-VP


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SEO Marketing Manager

Chegg