SEO Manager

The Economist Group Limited New York , NY 10007

Posted 3 weeks ago

Introduction

The Economist is a global news company covering international business and world affairs, first published in 1843. Our journalists are revered for their sharp and incisive writing and our journalism has never been stronger or more vital. We deliver our content through a wide range of products across, print, digital and audio; in apps, events, on newsletters and on social media. It is an exciting time to join the business. Each week millions of subscribers trust us to help make sense of the world. The paid audience is growing, powered by a thriving subscription business.

Currently, we are seeking an experienced and ambitious SEO manager who will lead, develop and execute our SEO strategy to meet commercial objectives. This role will work closely with the marketing acquisition team and wider business to identify new keyword opportunities, optimise existing platforms, and deliver both technical and content recommendations that will raise our digital profile and increase the volume and quality of leads generated for conversion.

Accountabilities

How you will contribute:

  • Own and deliver a globally focused SEO strategy that produces clear ROI for The Economist set of web properties, including lead generation and ecommerce sites

  • Identify keyword opportunities for acquisition through regular keyword research and data analysis

  • Optimise our content and landing page performance to improve our existing pages and manage a page delivery road-map for the future

  • Represent and influence SEO requirements across campaigns, including PR and social teams, to improve domain authority for The Economist web properties

  • Champion SEO considerations for go-to-market initiatives, including new products and services, and manage agency relationships

  • Recommend technical SEO improvements that provide tangible benefits to our web performance and manage backlog of delivery

  • Own the ranking performance of our brand websites and monitor redirects, click rate, bounce rate, and other KPIs that influence site and off-site performance

  • Collaborate with wider Group teams to ensure The Economist approach fits within the broader Economist Group strategy

  • Help inform paid search strategy, working with the wider acquisition team on identifying opportunities and implementing campaigns

Experience, skills and professional attributes

The ideal skills for this role are:

  • In depth technical understanding of both on and off-site SEO requirements

  • Analytical skills to interpret data and turn insights into actionable plans for incremental gains

  • Relevant experience in acquisition marketing with focus on lead generation and nurturing

  • A passion for understanding customers, tone of voice, and ability to drive performance whilst protecting brand values

  • Knowledge and use of SEO ranking tools including keyword research and planning

  • PPC experience (desirable)

  • A customer champion with a keen interest in digital marketing practices

  • A great communicator who can work cross-functionally with multiple stakeholders in a global team

  • The ability to take the initiative and solve problems rather than ask permission

  • The ability to understand the drivers of a subscription business and identify insights that can inform future strategy

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SEO Manager

The Economist Group Limited