Founded in 2004 and trusted by Fortune 500 companies, Pluralsight is the technology learning platform organizations and individuals in 150+ countries count on to innovate faster and create progress for the world.
Working at Pluralsight
At Pluralsight, we believe everyone should have the opportunity to create progress through technology. That everyone should have access to the skills of tomorrow. That technology can make the world a better place. Through the work we do everyday, we empower the people who power our world.
And we don't let fear, egos or drama distract us from our mission. We're adults, and we treat each other that way. We have the autonomy to do our jobs, transparency to eliminate office politics and trust each other to do the right thing. We thrive in an environment with creativity around every corner, challenges that keep us on our toes, and peers who inspire us to be the best we can be. We bring different viewpoints, backgrounds and experiences, and united by our mission, we are one.
Pluralsight is looking for a seasoned SEO Manager to help expand the reach of our technology learning platform. With our mission to democratize technology learning, this is a key role to help both businesses and individuals find and gain access to the online learning platform that helps transform and expand their technology and creative skills. This person will play a key role in implementing and managing our global SEO strategy for all Pluralsight owned properties.
The SEO Manager will be joining a team of seasoned digital marketing professionals who together have built a world class digital marketing engine at Pluralsight. Cross-channel functionality and knowledge is a must as this person will be working with our Digital Experience team, Content teams, Brand Marketing teams, Product teams and more. The ideal candidate will have a hunger to test, expand and achieve.
Who you are:
Data driven SEO with proven track record of ROI-based strategies and tactics
2-3 years experience in Enterprise B2B/B2C SEO
Strong written and verbal communication and presentation skills required
Strong analytic skills with experience in specific platforms such as Google Analytics, Adobe Analytics (Omniture), Tableau, Domo etc
Self-starter with an ability to lead and manage multiple projects from beginning to end
Flexibility to work in a rapidly changing environment required
Self-directed personality with an ability to prioritize multiple functions and tasks required
Familiarity with basic HTML/CSS is required, experience with Adobe Experience Manager is a plus
Experience in International SEO is a plus
You know who Rand Fishken is and revere him as a deity
What you'll own:
SEO project/campaign creation, implementation and reporting for both onsite and offsite initiatives
Full SEO support for both B2B and B2C teams
Content expansion and keyword opportunity research by vertical and persona
SEO Campaign reporting: Daily/Weekly/Monthly/Quarterly reporting of not just rankings and traffic but LTV/CAC and more
Content creation and optimization for both existing and new content
Project management with internal and external teams with heavy emphasis on coordination and execution
Creation of new testing opportunities by bringing more content outside the paywall
International SEO expansion and management
Experience you'll need:
Bachelor's Degree in Marketing/Communications/Business Management is preferred
2-3 years of experience managing SEO/Organic search campaigns at the enterprise level
Familiarity with the standard SEO toolset (Google Analytics, Search Console, Moz, Ahrefs, Conductor, Adwords, Adobe Analytics and more)
Clear communicator with strong executive-facing written and verbal skills
Familiarity with Youtube optimization and other external opportunities
Be yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.