SEO Manager

JOB OVERVIEW:

As an SEO Manager, you'll be responsible for a portion of the Search Engine Optimization (SEO) Program to increase organic search traffic across our websites Backcountry, Competitive Cyclist, and Steep and Cheap. One day you may be working with software engineers, product managers, or designers within Agile Scrum and Kanban teams, and the next day you may be working with writers, editors, and content strategists. No matter the day, your research, recommendations, influence, guidance, and partnership will help shape the Backcountry website landscape. We put a huge emphasis on reusable strategies across different areas of our site to ensure we create value at multiple customer touchpoints. Backcountry has accepted SEO as a strategic channel and we have built the program as equal thought leaders from project inception to delivery.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Identify new opportunities for organic traffic growth on multiple page types from Blog to Product page

• Work with video, short form, long form and infographic content

• Ensure content strategy encompasses and aids as many possible page types

• Push A/B tests to understand customer benefit behind SEO recommendations

• Represent the team to a variety of internal stakeholders

• Work closely with software engineers and their code prior to its release

• Provide feedback, guidance, and requirements for projects across our digital properties

• Partner with SEO consultant on bigger content initiatives

• Help teach and train the broader organization on SEO best practices

• Build dashboards, metrics, and reports to accurately represent results

• Conduct tests and research to prove or disprove hypotheses related to SEO

• Proactively stay at the forefront of the SEO industry and its constant changes through personal development, networking, and training

QUALIFICATIONS, SKILLS & ABILITIES:

• [Required] 3+ years of experience in e-commerce or related websites

• [Required] 2+ years of experience in building and executing an SEO strategy at enterprise scale

• Proven track record of successful organic search optimization implementation for B2C brand

• A demonstrated understanding in front-end web technology including HTML, CSS, JavaScript

• SEO-related content skills include keyword research, link building strategy, on-page optimization, understanding foundational technical SEO topics (examples being canonical tags, pagination) server- vs. client-side rendering, building content strategy that marries multiple page types into overall strategy

• Strong proficiency Sharepoint, Confluence, and JIRA

• Experience with Agile Scrum or Kanban software development principles

• Experience in Botify, Screaming Frog, STAT, Google Search Console, Bing Webmaster Tools, and Core Web Vitals

• Experience with Adobe Analytics, Google Analytics or related platform #LI-SE1 #BHP