SEO Commerce Analyst

CBS Interactive New York , NY 10007

Posted 8 months ago

Ref#: 33598

CBS Business Unit: CBS Interactive

Job Type: Full-Time Staff

Job Location: New York, NY, US

About Us:

CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

Check us out on The Muse, Instagram and YouTube for an inside look into 'Life At CBSi' through employee testimonials, office photos and company updates.

Description:

Your Day-to-Day:

  • Grow organic search traffic to a given portfolio of large consumer internet brands, primarily the CNET Media Group.

  • Acting as the SEO Commerce subject matter, communicating on all SEO topics and associated revenue opportunities. This may include On Page SEO, Technical SEO, Accessibility, User Experience, Analytics, Link Building and Content Production.

  • Evaluate the audience demand and revenue landscapes to determine market opportunities

  • Produce comprehensive technical SEO audits, specs, and requirements for product, engineering, and editorial teams, guiding projects through conclusion.

  • Monitoring SEO trends and staying ahead of best practices to identify new opportunities to improve targeting, production, and audience generation.

  • Audit existing campaigns across multiple properties and give recommendations for improving audience and revenue.

  • QA on all SEO changes both in the pre production environment and on the live site

  • Collaborate with SEO, SEM, Business Development, and other Audience Acquisition teams

Key Projects:

  • Produce and report on appropriate KPI's associated with SEO commerce audience and revenue growth.

  • Develop documentation to help stakeholder teams understand processes and best practices.

Qualifications:

What you bring to the team:

You have -

  • 5+ years proven track record of optimizing large consumer internet brands

  • Proven experience in e-commerce and affiliate marketing

  • Notable experience working with high quality editorial teams

  • Ability to communicate, demonstrate, and articulate on SEO philosophies and best practices

  • Excellent written & verbal communication skills

  • Self-starter with a strong drive for results and success

You might also have -

  • Experience with large media organizations, editorial teams, and e-commerce/affiliate marketing

  • Experience in evaluating market and audience demands

EEO Statement:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled


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SEO Commerce Analyst

CBS Interactive