SEO Analyst - Digital Marketing Division

CDK Global Detroit , MI 48226

Posted 4 months ago

Accelerate Your Career

Drive global technology

With more than $2 billion in revenues, CDK Global is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers. CDK Global solutions automate and integrate critical processes from pre-sale targeted advertising to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence.

We're large enough to make a difference but small enough for your voice to be heard. This means that we are an organization where every person matters. You can make an impact on the success of our business and that of our customers regardless of what career you decide to pursue.

From data scientists to sales and client service experts, we're hiring to support your growth and ours - Green light your career.

CDK Global is hiring SEO Analysts!

If you possess 2+ years of client-facing SEO strategy and implementation experience we want to hear from you!

This position:

. Is responsible for developing and implementing effective on-and-off page search engine optimization strategies that increases search engine traffic to assigned client base websites through the application and development of effective content, and techniques such as Meta tagging, indexing, link building, keyword ranking analyzes and reporting as well as overall site architecture and content optimization.

. Serves as a consultant to CDK's client base and proposes possible SEO strategies.

. May serve as mentor less experienced team members.

Position Responsibilities & Essential functions

. Reviews and analyzes all on-and-off page metrics to assess the effectiveness of SEO strategy, and performs competitive analysis to proactively recommend changes in SEO strategy

. Follows set optimization processes and utilizes provided tools to appropriately analyze performance, and develops and executes on a variety of impactful on and off-page optimization strategies that drive client value

. Serves as a Consultant to client base and partners with internal CDK teams to achieve client and organization's strategic goals

. Responsible for site submission to Google Search Console and Bing Webmaster Tools

. Develops, generates, and interprets performance reports to perform ongoing site traffic analysis, monitoring of organic, search placement, and overall evaluation of SEO strategy effectiveness and presents results to internal and external clients

. Researches industry news and identifies new optimization opportunities based on market best practices

. Applies established policies and procedures to resolve problems of moderate scope where analysis of situations or data requires a review of a variety of interconnected factors, and is expected to exercise judgement within defined procedures and practices to determine appropriate action.

Qualifications & Job Requirements

. Bachelor's Degree preferred, but not required

. Minimum 2 years of experience in search optimization

. Experience in customer-facing role requiring direct client consultation and management

. Local search optimization experience

. Strong written and communication skills

Preferred Attributes & Qualifications

. Google Analytics certification

. Social Media Marketing experience

. Experience interacting with Sr. Leadership

. Strong analytical and problem solving skills

. Self-direction and ability to work independently with minimal direct supervision

. Basic understanding of technical architecture and web design

. Foundational understanding of internet and mainstream information technology concepts, search engine optimization best practices

. Experience with basic HTML coding

CDK Global knows you have passions outside of work. You have family, friends, sporting events, and lots of things going on.

That's why we offer a comprehensive benefits package to not only take care of you but your family as well. All of our benefits are effective the first day of employment including 401K matching, paid time off to re-energize, donate your time to volunteer in your community, and tuition reimbursement to name a few.

CDK Global is an Equal Opportunity Employer; Minorities/Women/Veterans/Disabled.

We believe that diversity in all aspects of business leads to strength.



icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Digital Analyst

Iconma, L.L.C.

Posted 6 days ago

VIEW JOBS 10/9/2019 12:00:00 AM 2020-01-07T00:00 Location: Detroit, MI Duration: 4 + months Summary: Works with all stakeholders and internal Digital Experience members to derive and document functional requirements for digital projects. Acts as a liaison between the requestors (business) and the digital strategy/design/execution teams, who interpret and act upon the requirements that this role defines and documents. Collaborates with subject matter experts to ensure requirements are accurate, complete, and clear, so they can be easily understood by project team members. Works on projects that vary in scope and complexity, from small changes to web site contents to large, complex projects which span a year or more in duration. Essential duties and responsibilities include the following: Other duties may be assigned. * Interpret data, analyze results using statistical techniques and provide ongoing reports * Identify, analyze, and interpret trends or patterns in complex data sets * Work closely with product owners and other team members to prioritize business needs, gather requirements and provide status. * Locate and define new process improvement opportunities * Extremely strong grasp of the English language. This includes the ability to analyze text entered by users in terms of intent, sentiment and syntax. * Evaluate internal systems for efficiency, problems, and inaccuracies, developing and maintaining protocols for handling, processing, and cleaning data * Gathers and documents requirements for new and existing digital development. * Facilitates requirements-gathering sessions in collaboration with product management, business stakeholders and IT. Conducts meetings with stakeholders to analyze and document project requirements. Conduct documentation reviews with project team. * Engages with clients to establish project objectives and expectations. * Participates in innovation programs/ initiatives Education and/or experience * Bachelor's degree in related field preferred. * Three plus years of software marketing/product management experience. * Experience within the Agile methodology strongly preferred. * Experience with digital (web or mobile) development projects * Experience in technology/IT projects Other skills and abilities * In-depth knowledge of the product development, management, and evaluation process preferred. * Strong experience using relevant software programs for requirements management, such as Jira or Rally * Proficient in gathering business requirements using UML (or similar process), process flows, use cases and/or user stories. * Expertise in modeling and mapping as-is and to-be business processes. * Ability to work independently and communicate with multiple levels within the organization. * Superior written and verbal communication skills. Excellent active listening skills. Proficiency in communicating complex concepts to varying audiences. * Ability to work on multiple projects concurrently and how to prioritize activities across projects. * Strong attention to detail and a rigorous focus on delivering quality output. * Solid understanding of web development environments, sufficient to understand the implications of issues within web-based applications. * Desire to take ownership, be creative with problem solving, and pro-actively secure the objectives of the business. Language Skills Excellent verbal and written communication skills required. Ability to read and interpret documents including process, procedure, and technical manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of the organization. Iconma, L.L.C. Detroit MI

SEO Analyst - Digital Marketing Division

CDK Global