SEO Account Associate Director

Company Description

PHM is the leading health media agency in the US. We are designed for-and dedicated to-delivering solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps patients navigate the most important moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove.

Job Description

The SEO Account Associate Director leads a team of SEO specialists to develop and execute top-tier strategy, communication and implementation. You will oversee client accounts, ensuring alignment with goals and promoting team growth. The goal for this role is to understand the needs of the client, target audiences, and our teams to establish structure and roadmaps to improve performance. You will report to the GVP SEO.

Responsibilities:

• Address client needs, questions, and site performance challenges creatively

• Build strategic relationships with clients, agencies, and our teams

• Educate clients on SEO fundamentals, the channel's role in the marketing mix, and its role in achieving brand goals

• Manage and improve team performance, efficiency, and deliverable quality

• Monitor and optimize account performance, guide adoption and inspire creativity

• Identify tactical knowledge gaps and create resources to guide efficiency of workflow and improve deliverable quality

• Facilitate cross-departmental collaboration by working with team members to create holistic plans, optimizations, and reports

• Contribute to business scoping, financial tracking, resource management, and operational aspects

• Lead team reviews and career-centric meetings

• Lead cross-agency collaboration and establish workflow processes with partner agencies and vendors on behalf of clients

• Amplify impact through proactive case study and best practice documentation, contribute to SEO team goals

Qualifications

Knowledge:

• Expertise in SEO content, technical factors, and optimization best practices

• Expertise in SEO performance monitoring tools (GA4, Adobe, GSC, and rank tracking tools)

• In-depth knowledge of media categories (planning, Paid Search, Paid Social, Programmatic)

• Stay updated on industry trends, search engine updates, and algorithm changes

• Strong project management skills

• Ability to improve strategic SEO approaches

Requirements:

• Experience in enterprise client management and account planning

• Create efficiencies and processes within a team

• Demonstrated integrity, trustworthiness, and commitment to self-development

• Experience creating processes and efficiencies within a team or organization

• Experience managing a team of 4+ individuals

• Bachelor's degree with 5+ years of direct SEO experience; healthcare industry knowledge is a plus.

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on promoting belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides inclusive benefit programs and policies to support the evolving and diverse needs of our talent and allow every person to grow. Our benefits package includes medical coverage, dental, vision, disability, 401K, and parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

All your information will be kept confidential according to EEO guidelines.

For this role, we will offer medical coverage, dental, vision, disability, 401k, and paid time off.

#LI-Hybrid