Senior/Digital Marketing Specialist

Moore Colson is a premier, full-service certified public accounting (CPA) and consulting firm in Atlanta with over 40 years of experience providing clients with an expansive range of services to help grow their business and achieve their goals. And unlike other firms, our non-book-of-business model organically fosters collaboration and teamwork while putting the client at the center of everything we do.

The Senior/Digital Marketing Specialist will execute on a variety of digital and CRM-related initiatives that enable the firms growth. This role is ideal for someone who is strategic, technically able, highly analytical, organized, and detail-oriented with intrinsic motivation and a solid client-service mentality. This position is a great fit for someone likes data, appreciate its power and gets excited what it can accomplish. Projects for this role will rely on deep marketing technology (MarTech) experience to develop, deploy and manage digital programs enabling demand generation and increasing engagement. This collaborative role will help manage the firms Customer Relationship Management (CRM), partner closely with key stakeholders and work cross-functionally to ensure the superior execution of digital marketing and business development programs with ongoing reporting and analysis.

Key Responsibilities:

• Own the management of our website, including monthly reviews and updates, plug-in and risk management.

• Implement and own the ongoing technical management of CRM and related reporting.

• Post and optimize content on website, social media and other digital platforms.

• Create and manage digital advertising, landing pages and retargeting campaigns.

• Create, manage, optimize and report on paid social media, geofencing and Google Ads campaigns.

• Create a dashboard and monthly reports on marketing analytics and KPIs, providing recommendations based on data and implementing changes as needed/agreed.

• Manage the firms Search Engine Optimization (SEO) program.

• Own marketings digital and data compliance (ADA, GDPR, cookies, etc.).

• Manage and troubleshoot Google Analytics, Google My Business Page, Google Console and PageSpeed Insights accounts.

• Own the email marketing program and the ongoing maintenance of the email platform while providing recommendations for improvement and more effective data management.

Qualifications:

• Undergraduate degree required, preferably in marketing or related field.

• 4-8 years of relevant digital marketing experience.

• Social media experience required: LinkedIn, Facebook, Instagram and TikTok.

• WordPress, Email marketing, CRM and Marketing Automation experience required.

• Google Analytics, Google Console, Google PageSpeed Insights experience required.

• Google AdWords, geofencing and paid social media campaign experience required.

• Strong knowledge of SEO/SEM and good understanding of UX/UI best practices

• Strong writing skills and video marketing experience a plus.

• Google Data Studio, HTML, CSS and JavaScript experience a plus.

• Competency in Microsoft Office applications (e.g., Word, Excel, PPT) required.

• Superior project management and time management skills with a track record that demonstrates attention to detail and dependable follow-up.

• Excellent communication skills with demonstrated ability to work well within a team and serve multiple stakeholders with varying needs.

• Resourceful, creative and positive approach to problem-solving and decision-making.

What We Can Offer You

We are dedicated to the well-being of our employees and are proud to be consistently recognized as one of Atlanta's Best Places to Work. Our comprehensive compensation and benefits package aim to exceed employees' expectations.

• Paid vacation, Flexible Friday hours, wellness days, paid holidays, and floating holidays

• Home office technology equipment provided (external monitor, docking station, keyboard/mouse combo)

• "Dress for Your Day" attire code

• Steeply discounted membership to the Windy Hill Athletic Club or monthly fitness reimbursement

• Continuing education opportunities

• Competitive salary and merit-based bonus

• Traditional and Roth 401k with a generously funded 401k match

• Comprehensive medical, dental and vision coverage with multiple options

• Tuition Reimbursement

• GROW - Growth | Resources | Opportunities for Women

• Family & team social events

• Cell phone reimbursement

• Volunteer days

• Coaching & Mentoring Programs

• GROW - Growth | Resources | Opportunities for Women

• Family & team social events

Moore Colson is annually ranked among Atlantas Top 15 Accounting Firms by the Atlanta Business Chronicle. We have been named an Atlanta Journal-Constitution Top Workplace since 2011 and a Top Workplace USA starting in 2023. Inside Public Accounting has also named Moore Colson one of Americas Top 110 Largest Accounting Firms, a Fastest-Growing Firm and a Best of the Best Top 50 Firm. Most importantly, our clients like us, trust us and want to do business with us. We are looking for people with the same enthusiasm, passion and respect for hard work that brought us to where we are today.

At Moore Colson, we are a business based on ethics and integrity. We are proud to be an equal opportunity employer, and all qualified applicants will receive consideration for employment.

If you are interested in our award-winning corporate culture, excited for our best-in-class total rewards package and ready to take your career to the next level with a growing organization, consider joining our team!

Moore Colson does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies without pre-approval from Moore Colsons Talent team. Pre-approval is required before any external candidate can be submitted. Moore Colson will not be responsible for fees related to unsolicited resumes and for candidates who are sent directly to our hiring managers.