Senior Web Strategist

At JFrog, we're reinventing DevOps to help the world's greatest companies innovate -- and we want you along for the ride. This is a special place with a unique combination of brilliance, spirit and just all-around great people. Here, if you're willing to do more, your career can take off. And since software plays a central role in everyone's lives, you'll be part of an important mission. Thousands of customers, including the majority of the Fortune 100, trust JFrog to manage, accelerate, and secure their software delivery from code to production -- a concept we call "liquid software." Wouldn't it be amazing if you could join us in our journey?

We are looking for a Senior Web Strategist to join our web team.

This is an exciting position with significant responsibility in developing the jfrog.com web experience. We're looking for a detail-oriented person who has superior web strategy skills and experience, along with a portfolio that proves it. As a member of the Web Strategy & Optimization team, you will work cross-functionally to deliver projects ranging in scope, cross functional teams, web properties, and audiences.

As a Senior Web Strategist in JFrog you will...

• Optimize JFrog's web channels to maximize conversion rates in support of the Company's pipeline targets

• Manage the workflow for new site projects and incoming change requests, working with stakeholders to understand requirements/priorities

• Manage reporting and analytics tools across multiple web properties and provide perspective on what's working/what's not, along with action plan for improvement

• Conduct frequent A/B testing to optimize user journey and conversions

• Work with the search engine optimization team to ensure the web property is SEO-friendly

• Analyze post-implementation data to measure the impact of changes and develop go-forward recommendations including paid media channel conversion tracking set-up

• Find ways to boost the popularity of the website and increase user activity while working with the team to conceive, design and launch new web assets

• Optimize user journey touchpoints across the website including chat bots, trial conversions, video engagement and more

• Work closely with the demand generation team to execute online marketing campaigns and drive conversion improvements

• Collaborate with cross functional teams (Product Marketing, Events, Content, Campaigns, etc) to drive continual improvements across our web property content

• Work closely with internal/external design and development resources

To be a Senior Web Strategist in JFrog you need...

• At least 7+ years web strategy or web product related experience

• Extensive requirement gathering skills including evaluating business impact and projected performance improvements

• Extensive experience using industry-standard software and enhanced conversion tracking (VWO, WordPress, OneTrust, Drift, Google Analytics (GA4), Google Tag Manager, etc)

• Understanding of Google Ads Platform

• Expert level understanding of conversion rate optimization tactics including building and driving A/B Testing programs and roadmaps

• Proficient in optimizing Chat bots, preferably Drift for playbook and end to end optimizations

• Understand and apply user experiences to build customer journeys along paid and owned channels, driving users' actions to meet clients' goals through measurable KPIs.

• Work with business stakeholders to develop a complete understanding of requirements for new features and/or enhancements to meet website visitors' needs.

• Manage web operations from strategy to execution

• Exceptional presentation building skills with keen eye for visual details

• Deep understanding of current web best practices and technologies

• Effective project management, collaboration skills, mental agility, curiosity, and a positive approach to projects.

• Poses a highly organized operating style and ability to quickly establish respectful, trust-based relationships across team tenures, roles and cultures.

• Strong eye for detail and analytical prowess including building analytics dashboards, and delivering concise and impactful analysis

• Demonstrated ability to work in a multi-disciplinary team environment comprising strategy, creative, product, and technology teams.

• Strong communication and presentation skills

• Must possess the aptitude and interest to thrive in a fast-paced, results-oriented growth business, ideally in a B2B SaaS business.

WHAT JFROG CAN OFFER…

• At JFrog, base salary is only one component of our compensation package.

• This position has a base salary range between $160,000 to $170,000. Base salary will be based on your skills, qualifications, experience and location.

• This position also includes an equity package of restricted stock units (RSU). In addition, JFrog employees are eligible to participate in our Employee Stock Purchase Plan.

• JFrog provides employees comprehensive benefits including medical, dental, vision, retirement, wellness and much more!

• JFrog embraces hybrid work: 3 days in office / 2 days remote.

JFrog is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status or any other category protected by law.