Senior Web Marketing Analyst - ( 2111899 )
We are the world's learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.
We are looking for a talented eCommerce Content Manager to join our Clinical Assessment Digital Marketing team.
Creates/designs manages, and maintains on-brand digital web content to support marketing priorities
Maintains thousands of items on product pages across multiple e-commerce country websites
Owns final content review process and deliverables to ensure stakeholder alignment
Collaborates with marketing, product, customer support, and technology teams on e-commerce initiatives
Participates in monthly user acceptance testing and approvals for development releases
Advocates for new/ improved customer experiences for the e-commerce platform
Identifies SEO content opportunities and executes content initiatives to optimize SEO opportunities
Coordinates with marketing and product managers to optimize existing product detail content across the e-commerce channels
The anticipated starting salary range for Colorado-based individuals expressing interest in this position is 80-85k. This position is eligible to participate in an annual incentive program.
Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
5 years of experience working in e-commerce marketing
In-depth knowledge and experience working with content management systems
Balance of being highly analytical and creative
Excellent verbal and written skills
Excellent interpersonal skills and ability to influence senior-level stakeholders
Proficiency with HTML and CSS
Solid design skills with proficiency designing in Adobe Creative Suite
Strong analytical, data analysis, and reporting skills for systems such as Google Analytics, HotJar, Google Search Console, etc.
Solid foundation of SEO best practices
Drive to continually find and improve on customer experience and optimize process flows
Asana project management experience
Adobe Experience Manager CMS experience
Hybris Ecommerce CMS experience
French or Spanish language ability
Experience in clinical assessments or the fields of healthcare, therapeutics, or higher education
B2B and B2C web experience
Primary Location : US-RE-Remote
Work Locations :
Job : Marketing
Organization : Assessments Clinical
Employee Status : Regular Employee
Job Type : Standard
Job Level : Individual Contributor
Shift : Day Job
Job Posting : Aug 25, 2021
Job Unposting : Ongoing
Schedule: : Full-time Regular
Req ID: 2111899