Senior Web Marketing Analyst

Pearson Nashville , TN 37201

Posted 2 months ago

Senior Web Marketing Analyst - ( 2111899 )

Description

We are the world's learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

We are looking for a talented eCommerce Content Manager to join our Clinical Assessment Digital Marketing team.

Responsibilities include:

  • Creates/designs manages, and maintains on-brand digital web content to support marketing priorities

  • Maintains thousands of items on product pages across multiple e-commerce country websites

  • Owns final content review process and deliverables to ensure stakeholder alignment

  • Collaborates with marketing, product, customer support, and technology teams on e-commerce initiatives

  • Participates in monthly user acceptance testing and approvals for development releases

  • Advocates for new/ improved customer experiences for the e-commerce platform

  • Identifies SEO content opportunities and executes content initiatives to optimize SEO opportunities

  • Coordinates with marketing and product managers to optimize existing product detail content across the e-commerce channels

The anticipated starting salary range for Colorado-based individuals expressing interest in this position is 80-85k. This position is eligible to participate in an annual incentive program.

Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Qualifications

Required:

  • 5 years of experience working in e-commerce marketing

  • In-depth knowledge and experience working with content management systems

  • Balance of being highly analytical and creative

  • Excellent verbal and written skills

  • Excellent interpersonal skills and ability to influence senior-level stakeholders

  • Proficiency with HTML and CSS

  • Solid design skills with proficiency designing in Adobe Creative Suite

  • Strong analytical, data analysis, and reporting skills for systems such as Google Analytics, HotJar, Google Search Console, etc.

  • Solid foundation of SEO best practices

  • Drive to continually find and improve on customer experience and optimize process flows

Bonus:

  • Asana project management experience

  • Adobe Experience Manager CMS experience

  • Hybris Ecommerce CMS experience

  • French or Spanish language ability

  • Experience in clinical assessments or the fields of healthcare, therapeutics, or higher education

  • B2B and B2C web experience

Primary Location : US-RE-Remote

Work Locations :

US-Remote

Remote

Job : Marketing

Organization : Assessments Clinical

Employee Status : Regular Employee

Job Type : Standard

Job Level : Individual Contributor

Shift : Day Job

Job Posting : Aug 25, 2021

Job Unposting : Ongoing

Schedule: : Full-time Regular

Req ID: 2111899

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Senior Product Marketing Analyst

Pearson

Posted 3 weeks ago

VIEW JOBS 9/25/2021 12:00:00 AM 2021-12-24T00:00 Senior Product Marketing Analyst - ( 2111730 ) Description We are the world's learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people. At Pearson, we're committed to a world that's always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. The Senior Product Marketing Analyst is an experienced professional and member of a highly collaborative team dedicated to marketing and positioning Pearson's customer (Learner and Educator) websites. This role is accountable for gathering and leveraging customer insights to inform strategy, positioning and messaging, while highlighting compelling brand assets, shaping strong campaigns that foster effective selling. Collaboration, partnership, and active stakeholder management are foundational to success in this role. Thriving in an evolving environment, driving innovation and continuous improvement for efficiency and sustainable growth is key. Key Responsibilities: * Work effectively in a heavily cross functional, fast-paced environment, especially working across product, digital strategy, technology and sales teams. * Be the customer advocate while also ensuring the needs of the business and our strategy/initiatives are fully understood by the teams you work with so the customer journey on the site tells the product story in a compelling/clear way. * Gather, synthesize, and share market and customer insights to fuel innovation; to position products and service offerings at the segment/discipline level; to identify new market opportunities; and to grow share. * Define product audience and develop personae to inform product development and campaign strategy. * Develop product attributes into value propositions, marketing messages, as well as sales training and support material for addressable markets. * Conduct comparative analyses of internal and competitive offerings in order to better position our products and campaigns. * Develop and manage the execution of a global product marketing plan with well-defined success metrics, in collaboration with Creative, B2B, and B2C Marketing. * Develop marketing content and core brand assets (e.g. web content, videos, customer testimonials) for use by sales and marketing, ensuring brand fidelity across all channels and geographies. * Contribute to market development programs (class tests, focus groups, etc.) to elicit customer requirements, demonstrate effectiveness of the product, and identify sales opportunities. * Maintain a customer relationship management database to track participants and targets in Product Marketing programs. * Travel as needed to conferences, events, and campuses within the US to inform market knowledge, product and campaign strategy, as well as to contribute to increases in revenue and digital registrations. The anticipated starting salary range for Colorado-based candidates expressing interest in this position is $85K-$97K. This position is eligible to participate in an annual incentive program. Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/ Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply. Qualifications * Undergraduate degree required * 3 - 5 years of relevant experience, such as: * Prior position in publishing or educational technology, with emphasis on developing, promoting, or selling digital solutions; or * Prior position in product marketing * Prior position in education, with emphasis on analyzing data and developing course solutions * Demonstrated skill in developing compelling messaging and product positioning in B2B and B2C channels * Aptitude for learning new technologies quickly * Excellent data analysis skills * Excellent written and oral communication skills, with ability to communicate effectively for diverse audiences * Learner obsessed, putting the learner at the center of all work * Critical thinker and problem solver who is motivated to seek data to inform his or her work * Managerial experience * Outstanding team player able to earn cross-functional/cross-geographic team confidence through thought leadership and influencing skills * Proficient in Microsoft Office (Excel, Word, PowerPoint) Primary Location : US-RE-Remote Work Locations : US-Remote Remote Job : Marketing Organization : North America Employee Status : Regular Employee Job Type : Standard Job Level : Individual Contributor Shift : Day Job Travel : Yes, 25 % of the Time Job Posting : Sep 23, 2021 Job Unposting : Ongoing Schedule: : Full-time Regular Req ID: 2111730 Pearson Nashville TN

Senior Web Marketing Analyst

Pearson