The Senior Vice President of Casino Marketing (SVP Casino Marketing) assists the Chief Marketing Officer (CMO) with strategic and tactical matters as they relate to property marketing, including profitable revenue generation, development and management of strategic plans, driving innovation and improving guest service and satisfaction for San Manuel Casino (SMC). Under the general direction of the CMO, the SVP Casino Marketing provides oversight to the casino marketing function, including Player Development, VIP Services, Promotions and Events, and Guests Services. The SVP Casino Marketing will be the liaison between SMC Marketing and Shared Services Marketing (Strategic and Brand Marketing). This position will oversee property level entertainment and multimedia execution. The SVP will work closely with the Director of Executive Communications to ensure organizational alignment of all marketing and communications initiatives. The Senior Vice President of Casino Marketing indirectly reports to and supports the Casino General Manager.
Essential Duties & Responsibilities
Oversees marketing direction and execution for all elements of SMC marketing.
Develops close working relationships with Shared Services Marketing and SMC operations leadership to execute strategies that accomplish SMC marketing objectives.
Establishes marketing plans and programs to ensure revenue generation and profit growth in coordination with Shared Services Marketing.
Oversees SMC marketing programs and adjusts strategies and tactics to increase effectiveness to meet changing market and competitive conditions.
Monitors, documents, and notifies the Casino General Manager and CMO of any problems that may impact or jeopardize the achievement of current and future objectives.
Directs budget management for the SMC Marketing department. Ensures budget is complete, accurate and in line with the Tribe's goals.
Leads preparation of casino marketing strategic plan identifying key player segments. Develops promotions, special events and player development calendar that deliver an acceptable ROI.
Innovates and constantly seeks to provide best-in-class player experience through technologies and process improvements.
Acts as champion for all on-property service levels across all customer touchpoints.
Provides pre-opening and opening support to all new operations including restaurants, new gaming areas, the hotel, and entertainment center.
Collaborates with Shared Services Marketing to ensure database marketing, customer reinvestment and analytics support SMC objectives.
Partners with Shared Services Marketing to ensure advertising, brand management, social media and PR efforts support SMC Marketing objectives.
Leads booking of on-property (lounge) entertainment, management of A/V and multimedia teams; collaborates with Shared Services Marketing on booking of national acts.
Monitors existing enterprise operations and liaises with SMC leaders to share best demonstrated practices for marketing, guest service, and casino operations (yield and optimization).
Provides administrative and technical leadership to Executive Communications function, in support of the Office of the General Manager.
Regularly reviews and recommends changes/revisions, where necessary, to internal controls that relate to the Marketing department operations. Regularly evaluates all Marketing department policies and procedures for effectiveness and possible areas of improvement or efficiencies.
Selects, trains, develops, organizes and motivates a highly qualified and effective team, capable of providing optimum staff support for the enterprise. The development includes technical abilities as well as leadership and interpersonal skills. Maintains high morale through support, appreciation and development of Team Members.
Perform other duties as assigned to support the efficient operation of the department.
Carries out supervisory responsibilities in accordance with the San Manuel's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, reviewing, and directing work; evaluating and appraising performance; rewarding and disciplining employees; addressing complaints; and resolving problems.
Bachelor's degree is required from a 4 year college or university in Marketing, Management or related field of study.
Master's degree is highly preferred.
Minimum of fifteen (15) years of experience in consumer marketing is required.
Minimum of eight (8) years supervisory experience in the gaming/hospitality industry is required; at least two (2) years in Tribal Gaming is preferred.
Equivalent combination of education and progressive, relevant and direct experience may be considered in lieu of minimum educational/experience requirements indicated above.
Experience in large-scale gaming/casino operations.
Must be culturally competent and effective in a multi-cultural environment.
Effective at presenting information and responding to questions and/or concerns from management, staff, customers, public groups, regulatory agencies, and/or the Business Committee.
Strong leadership and people management skills required with good motivational and collaboration emphasis; communicates change effectively, overcomes resistance and builds commitment.
Demonstrates ability to communicate in a clear, friendly and positive manner with internal and external guests.
San Manuel Band of Mission Indians and San Manuel Casino will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.
As one of the largest private employers in the Inland Empire, San Manuel deeply cares about the future, growth and well-being of its employees. Join our team today!
SAN Manuel Indian Bingo & Casino